On April 17, 2019, the "2019 AutoNavi Energy Brick Second Generation New Product Launch" was grandly held at the AutoNavi Ceramics headquarters. Huo Bingguang, director and deputy general manager of Hongyuan Ceramics Enterprise, Lin Liangyin, general manager of production, You Jun, general manager of sales, Chen Zhenhui, assistant to the chairman and financial director, Pang Weihua, assistant to the chairman and general manager of the development department, Wang Xiaohong, general manager of Gaode brand, Vidres, Spain S.A. design director Pau Pardo Badia, technical director Mothe Ravindranath, China market leader Zhong Hualong, Taiwan Nine Design founder and design director Li Dongcan, Open design founder Chen Mengyu and other leading guests attended the conference.
At the same time, industry celebrities and major media inside and outside the industry were also present to witness the "High Energy Restart" of AutoNavi Energy Bricks.
At the beginning of the press conference, Mr. You Jun, general manager of sales of Hongyuan Ceramics Enterprise, delivered a speech, recalling the process of transformation and upgrading of the AutoNavi brand - the launch of the PLUS N9 large board series, the luxury upgrade of the 2018 exhibition hall, and the shining launch of AutoNavi energy bricks. wait. In 2019, with "differentiation" as the focus of development ideas, the launch of the second generation new product of AutoNavi Energy Bricks is another major measure to upgrade the AutoNavi Ceramics brand.
△ Mr. You Jun, general manager of marketing of Hongyuan Ceramics Enterprise, delivered a speech
Conference site
Second generation evolution, starting from the “new”
As the highlight of this conference, under the witness of leaders and guests, the second generation of AutoNavi Energy Bricks was officially launched, marking the entry of AutoNavi Tiles into the AutoNavi Energy Bricks 2.0 era.
With the changes in the focus of home furnishings and the arrival of the era of consumption upgrading, the AutoNavi brand is constantly adjusting its development pace. Mr. Wang Xiaohong, general manager of AutoNavi Brand, pointed out that to directly address the pain points of consumers paying attention to health and environmental protection, differentiated functional products are the key to grasp the future market.
The second-generation new product of Gaode Ceramics, which is injected with innovative fine carving technology, marks the gorgeous combination of "practical + aesthetic + function" again, making the product better-looking, more advanced, more wear-resistant, and healthier.
△Mr. Wang Xiaohong, General Manager of Gaode Ceramics Brand, speaks
Since its launch last year, Amap Energy Bricks have caused huge repercussions in the industry and terminals. It releases far-infrared rays to improve human microcirculation and promote metabolism; it releases negative oxygen ions, eliminates aldehydes and benzene, and purifies the air. These two functions are widely sought after by end consumers. This second-generation new product adopts international design and top-notch carving technology, which is the icing on the cake.
Highlights of the second generation of AutoNavi Energy Bricks
Better looking - international design< /span>
More advanced - exquisite carving technology
More wear-resistant - glaze improvement
Better Health - Energy Formula< /span>
International design, beyond appearance
The birth of the second generation of AutoNavi Energy Bricks is the first work of the joint cooperation between AutoNavi Ceramics and Spanish Vidres Company. This upgrade uses top-notch carving technology and internationally leading surface pattern design to make the brick surface more beautiful.
△ Mr. Lin Liangyin (left), general manager of production of Hongyuan Ceramics Enterprise, and Mr. Zhong Hualong (right), head of Chinese market of Spanish Vidres S.A., signed a strategic cooperation agreement
This time we are honored to invite Mr. Pau Pardo Badia, the design director of the Spanish Vidres company, to witness this joy with us. He believes that the second-generation new product of AutoNavi Energy Brick is a rare differentiated functional product that combines appearance and function. It is a breakthrough in the functional product category in the Chinese industry. He also believes that through in-depth cooperation with AutoNavi Ceramics, Can create more possibilities.
△Pau Pardo Badia, Design Director of Spanish Vidres Company, speaks
Vidres Company is an international ceramic industry company from Spain. It was established in 1975 and is headquartered in Villarreal, Spain. In addition to design, Vidres is also known for its unique glazes and inkjet technology and is a leader in the international ceramics industry.
Walking with design, cultivating channels
In 2019, Amap Ceramics welcomed a new partner - Taiwan's 9 Studio Design Group design company, which indicates that the national touring designer activities of Amap Tile will soon be launched, injecting terminal channel development intoPowerful energy.
△ Mr. Wang Xiaohong (right), general manager of Gaode Ceramics brand, and Mr. Li Dongcan (left), founder and design director of Taiwan 9 Studio Design Group, signed a strategic cooperation agreement
Taiwan No. 9 Design Company is a professional team that emphasizes overall integrated design. It is a design company engaged in diversified operations such as architectural design, interior design, and environmental landscape design. It has won multiple authoritative design awards for many years, such as: Golden Pin Design Award, K Design International Design Award, German Red Dot Design Award, etc.
Mr. Li Dongcan believes that Gaode Energy Brick is a unique and functional product. He believes that Gaode Ceramics is a brand that focuses on design, innovation and human settlements. This is what makes No.9 Design want to cooperate with Gaode Ceramics. reason.
△Mr. Li Dongcan, founder and design director of Taiwan Nine Design, speaks
Ping An Insurance Underwriting
The second-generation new product of AutoNavi Energy Bricks not only adds healthy energy to life, but also brings a sense of security to everyone. In order to give consumers sufficient confidence and protection, AutoNavi Energy Bricks signed a cooperation plan with Ping An Insurance. This is the most powerful proof that the quality, appearance and functions of AutoNavi Energy Bricks are online.
△ Mr. You Jun (left), general manager of marketing of Hongyuan Ceramics Enterprise, and Mr. He Weijin (right), representative of Ping An Insurance, signed an energy brick underwriting cooperation agreement
This "2019 AutoNavi Energy Brick New Product Launch Conference" came to an end with the toasts of many guests. The release of the second-generation new product of AutoNavi Energy Bricks is a testimony of the results of the research on high-enabling products of AutoNavi Ceramics and a major breakthrough in differentiated functional products.
In the future, with the help of product + design + channels, Amap Ceramics will go further and create more high-quality, high-looking, and highly empowering products for everyone.
(Enterprise feed)
