From April 19th to 22nd, the 2019 Foshan (Tanzhou) International Ceramics and Bathroom Exhibition was held grandly at the Tanzhou International Convention and Exhibition Center in Shunde. Hongyu Ceramics, a brand of Hongyu Group, has invested heavily in building the largest single indoor building "super project" booth in Asia, becoming the most dazzling star at this year's Tanzhou Ceramics Exhibition.
The booth of Hongyu Tanzhou Ceramics Exhibition covers an area of 1,666 square meters and has a unique shape. A week before the start of the exhibition, a massive nomination activity was held on the WeChat public account platform of "Taocheng News", and the nominations were publicly solicited from all walks of life. Booth naming. After collective voting by several expert judges, "Shiwan Hongrong" was unanimously recommended by the judges, won the gold medal, and was named the Hongyu booth.
Why did the expert judges of the naming event unanimously vote for "Shiwan Hongrong"?
First of all, "Shiwan Hongrong" describes the appearance of Hongyu's booth very appropriately. Hongyu Tanzhou Exhibition booth looks like a big tree from the side, with the trunk below and the crown above. There are originally two sacred banyan trees in Shiwan, one in Nanfeng Ancient Zao and one in Shiwan Ancient Town Cultural and Creative Park. They are both in the core area of Shiwan Town and within the scope of Hongyu's business operations.
Secondly, "Shiwan Hongrong" is very consistent with Hongyu's brand culture and corporate culture. It has Hongyu's characteristics and can fully represent Hongyu.
"Rong" has the same pronunciation as "Rong", which means "tolerance means greatness". "Big Mind" among the "three majors" of Hongyu's corporate culture also means "tolerance".
"Hongrong" contains Hongyu's name "Hong", not another "Rong", but the "Rong" related to Hongyu. "Hongrong" can be understood as "big banyan tree" and "big tolerance", which is Hongyu's "big mind".
Shiwan has been a famous ceramic town since ancient times, and Shiwan’s tiles are the best in the world. MacroYu is a local enterprise in Shiwan, and the boss of Hongyu is a local in Shiwan. Hongyu products are the culmination of thousands of years of exquisite craftsmanship of Shiwan ceramics. Hongyu has always been committed to inheriting and carrying forward the culture of Shiwan ceramics. Hongyu Ceramics brand culture has an acrostic seven-rhythm, which hides the eight characters "Ancient Town New Star Hongyu Ceramics". "Ancient Town" refers to Shiwan, and Hongyu is the new star of Shiwan Ceramics. The word "Shiwan" in "Shiwan Hongrong" points out Hongyu's background and origins, and reminds people of Hongyu's profound cultural heritage as a Shiwan ceramics enterprise and its reputation as "the best in the world" for its high-quality products. Skill inheritance.
Finally, the election of "Shiwan Hongrong" has another meaning. This name is low-key yet high-profile, which is in line with Hongyu's long-standing corporate management style. Shiwan is a small place (low-key), but the big company (Hongrong) in the "best place in the world" is very high-profile.
Ou Jiarui, consultant of Hongyu Group, participated in the selection of Hongyu Tanzhou booth name as a judge. After the naming of "Shiwan Hongrong" was finally decided, Mr. Ou happily wrote a poem:
The Seven Rhythms of the Acrosto·Creating Exhibitions
——Create a world-class "China Ceramic Products Exhibition"
The stone is ground into powder and has high culvert
The bay water melts and forges pottery
Hongyao’s production capacity is not Kokuyo
Ronghui Exhibition is Xiangfen
Proud Foreign Ghost Bonimiao
Aspiring Compatriot Shunde Hao
Cangmao Shenlin covers the whole world
The sky is full of Chinese blessings
Note:
1. Today’s world’s most authoritative ceramic products exhibition is held at the Italian ExpoRonya once strictly refused Chinese companies to participate.
2. In April 2019, at the China Foshan (Shunde Tanzhou) Ceramics Exhibition, Guangdong Hongyu Group’s 1,666-square-meter booth had a unique design and was named "Shiwan Hongrong" through a public call for names.
3. The roots of Hongyu Group are in Shiwan, Foshan. There are two "sacred banyan trees" in Shiwan.
The acrostic text of the poem: Shiwan Hongrong stands proudly in the sky, using "Shiwan Hongrong" as an introduction, and writes the ambition of Chinese ceramic people to establish a world-class "Chinese Ceramic Products Exhibition".
The first couplet is an elaborative sentence, leading to ceramics. The blending of water and earth, coupled with the calcination of fire, creates ceramics. The word "Wan" alludes to Shiwan ceramics. Foshan Shiwan Nanfeng Ancient Stove, with 500 years of continuous kiln fire, is the crystallization of the fusion of southern Chinese ceramics and northern ceramics. It can be said that Shiwan Ceramics can represent Chinese ceramics with a long history. The two sentences in the first couplet seem to be simple descriptions of ceramic production processes, but they actually lead to the entire category of Chinese ceramics and also include the meaning of "high-quality Chinese ceramics".
The two sentences in the couplet move from the Chinese ceramics described in the first couplet to the specific ceramics exhibition. This specifically refers to the 2019 Foshan (Tanzhou) Ceramic Products Exhibition. China is currently a country with large ceramic production capacity, but it is not yet a powerful country. Only by holding a world-class ceramic product exhibition that attracts foreigners to visit our trend-setting products and learn from our advanced technology can we truly become a global power. Ceramic powerhouse.
Ning Lian continued the topic of ceramic exhibitions and described the Bologna Ceramics Exhibition founded by Italy, a powerful country in ceramics. It once looked down on Chinese ceramic companies and was afraid that the Chinese would learn their technology and resolutely refused to allow Chinese ceramic companies to participate in the exhibition. Chinese ceramic people have worked hard and made great progress in recent years through years of hard work. The gap with Italy has become smaller and smaller. Some advanced technologies have even surpassed Italy. Product quality has been continuously improved, and product design has also advanced by leaps and bounds. In Tanzhou, Shunde, Foshan Create China's own high-standard ceramic product exhibition, display building ceramic products that represent the highest level of Chinese ceramics, and attract countries around the world to visit and exchange with an open mind. The last word "hao" expresses the Chinese ceramics people's determination to forge ahead and their openness to communication.
The two last couplets are the finishing touch, summarizing and improving the overall pattern of the poem. Cangmao Sacred Forest refers to the "sacred banyan tree". The word "lin" has two "woods", which also alludes to the two sacred banyan trees in Shiwan. Shenrong has the merit of blessing the people of Shiwan and is tolerant, which is consistent with the "big heart" at the core of Hongyu culture. Here, Shenrong also refers to Hongyu. "Shenlin" also refers to the numerous banyan trees, which means that the establishment of an authoritative world-class ceramics exhibition in China will only succeed through the joint efforts of many Chinese ceramics companies and industry associations. With the Chinese ceramic industry being inspired by the lofty ambition to create a world-class ceramics exhibition, striving to forge ahead, transform and upgrade, and with the joint efforts of more other Chinese manufacturing industries, the prosperity and rejuvenation of China will be a matter of course and just around the corner (that is, in the poem "Fu Taotao" refers to).
Shiwan Hongrong stands proudly in the sky! A single tree cannot make a forest, but a hundred flowers can make a spring! Creating a world-class exhibition of Chinese ceramic products requires the joint efforts of many of our Chinese ceramic companies; the rise of Chinese ceramics requires our Chinese ceramics people to work together; the rejuvenation of the Chinese nation requires the unity and hard work of all Chinese people!
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