Everyone knows that the domestic economy is booming, and people's culture, consumption levels, and tastes are improving day by day, which has put forward higher and higher requirements for the quality of life. As far as ceramic tiles are concerned, more and more people want to join Tile Agents. At the same time, this also provides a good opportunity for foreign imported brands to enter the Chinese market, and the total product volume is growing year by year.
High quality, high grade and high price have become synonymous with imported ceramic tiles. With the continuous upgrading of consumer demand levels, the products exported by foreign high-end ceramic tile brands to mainland China are also increasing year by year.
It is understood that the early imported ceramic tile market was relatively simple in terms of brand types and marketing methods. By introducing a brand and displaying the products, they could basically be sold. This is different from the extensive domestic ceramic tile market in the early days. The sales model is somewhat similar.
But now, it is necessary to tailor it according to the needs of customers, achieve overall effects, and provide customized services." Now it is difficult to only represent one brand to meet the growing demand. The market is changing, and imported ceramic tile agents also need to keep up with the market. Unless the brand is strong, few companies only represent a single brand. Gradually, when the number of represented brands reaches a certain number, the company will integrate the brands and use the company's
In terms of channel development, imported ceramic tile agents will investigate the consumption levels and concepts in different cities before choosing to establish self-operated stores or franchise stores. Each has its own pros and cons: Direct Operating stores are highly controllable, but when there are more and more direct-operated stores, there will be a big bottleneck in management; franchise stores can make up for the shortcomings of direct-operated stores and are more conducive to brand promotion, but finding a It is not easy to find a high-quality franchise partner. Compared with the development based on direct-operated stores in the past, it is now expanding to all parts of the country, developing and cooperating with local building materials manufacturers with considerable strength.
Despite certain advantages in brand and product quality, the development and competition of imported ceramic tiles are still very fierce today. This is not only due to the rapid improvement of domestic brands in craftsmanship and technology, but also Even more troublesome: low discounts, price confusion, and product plagiarism of some domestic brands have seriously affected the original rational consumption of the market.It greatly misleads consumers about the brand.
At the same time, as imported ceramic tile brands are gradually integrated and unified by agents for external promotion, it will be more difficult to find franchisees. When you go to act as an agent for a single brand, you can choose to include this Brands are embedded in the original system, but when multiple brands are integrated into a whole, the entry threshold for franchisees is greatly increased. As a result, the company's development has slowed down a lot even if it has grown. This is also a major challenge faced by imported ceramic tile agents.
It is generally believed in the industry that imported ceramic tiles have long occupied the domestic high-end market, but this market is a relatively small part of the domestic market. There are many reasons for this:
First, the positioning of domestic and imported ceramic tile brands is different, and consumers have different perceptions of the two;
Second, due to limitations of warehousing inventory, imported brands can only take the quality route, but cannot occupy a larger market share through volume like domestic brands.
Furthermore, the most prominent issue is the price, which involves transportation issues and consumption concept issues, which is destined to only be accepted by a niche group and "pay" for it.
In fact, the same ceramic tile products are used for wall-mounted and floor-mounted tiles. Due to different market demands and consumers’ pursuit of different quality of life, domestic and imported brands have different understandings of products. This is bound to To a certain extent, it explains why "high quality" can become one of the synonyms of imported brands.
In terms of standards, domestic brands prefer ceramic tile products with smooth, flat surfaces and high hardness. In terms of physical properties, the national ceramic standards focus on length error, right angle, edge angle, straightness, Temperature, water absorption and other indicators. Foreign standards focus more on water absorption, flexural strength, abrasion resistance, stain resistance, acid and alkali resistance, environmental protection and other aspects. This is related to the fact that imported products are more practical and natural. In terms of product environmental protection, imported ceramic tiles are obsessed with the environmental protection of products, especially in the production process.
Speaking of which, Zhongtaojun actually thinks that the top ten domestic ceramic tile brands are quite good. If you don’t know, you can go to Du Niang to search for them. After all, even if you choose foreign brands, they are famous.The word sounds lofty, but I believe that many people still prefer domestic ceramic tile brands to be ceramic tile agents.
