China Ceramics Network News From August 29th to August 31st, the Horseshoe Design Institute x DPI "Wang's Art" Design Institute [Director Special Training Camp] Wuhan course was successfully concluded. The class specially invited three top experts, Liang Jinghua, Huang Yongcai, and Qin Si, to give lectures, creating a high-value design event for design elites from all over the country, helping design directors advance faster.
From the overall conception of the key elements of design and the creation of the director’s masterpiece, to breaking through the thinking boundaries of design and constructing a higher-dimensional cognitive methodology, to the brand strategy and marketing logic of the project, the three mentors combined their design experience with many years of experience The method uses the practical experience of handling many urban landmarks to understand the essence of space from the outside to the inside in a simple and easy-to-understand manner, and brings comprehensive and systematic professional lectures and rich deconstruction, which has won unanimous praise from the designer students.
" The new ceramic tile products of a major international ceramic tile brand that leads the global decoration trend impressed the on-site designers and were moved by DPI's elegant and luxurious aesthetic style.
Huang Yongcai.Create the director’s masterpiece
Teacher Huang Yongcai
Huang Yongcai, founder and creative director of Republic City and co-founder of Jisu Society, as the creator of popular design projects, he focuses on aspects related to the overall situation such as the positioning of the work, timing, implementation, realistic hot spots, key highlights, etc., to provide Let’s comprehensively analyze the efficiency methods and successful experiences that design directors need to master.
As for the innovative, bold and imaginative design characteristics, Mr. Huang believes that this stems from his ability to constantly absorb and regain his childlike innocence at will.
The life attitude of "I see everything blue, but I don't want to be blue" uses a perceptual way to solve the functional problems of physical space and form a unique super symbol, which also reflects its abundant and diverse design expression and innovative thinking. This shows how to carry out creative conception from an overall perspective, understand the common points that lead a successful project, and create a representative work full of texture and vitality.
Student designers actively interact with their instructors
Taking a group photo on the first day of class
Liang Jinghua. New thinking in design
Teacher Liang Jinghua
The well-known designer Liang Jinghua uses high-dimensional cognition in the industry for nearly 40 years to form his own design style from points, lines, and surfaces. From "design cognition, design attitude, thinking skills, design methods, and design experience " and other aspects, work with the designer students to break down industry barriers and explain in depth what "new design thinking" is.
In an era where Eastern and Western cultures are constantly colliding and blending, Dr. Liang emphasized that the cultivation of new design thinking is particularly important. The perception of aesthetics, the reconstruction of the relationship between space and aesthetic design, will all become the thinking model of designers. The combination is also an important criterion for defining the core competitiveness of the design director.
At the same time, Dr. Liang personally operatedThrough entering into major landmark projects, sharing the experience of design observation, through the accumulation of aesthetic creation, the continuous upgrading of thinking and improvement in the professional field, and internalizing it in the heart, can we truly develop innovative thinking in design as we move forward, and more To skillfully deconstruct different spaces.
Take a group photo on the second day of the course
Tan Si. Project brand strategy and marketing
Teacher Qin Si
Tan Si, founder of TCDI Chuangsi International Architects and co-founder of Blakk Design, is an all-round cross-border designer involved in urban planning and design, architectural design, interior design, soft decoration design and other fields. Delivered a speech on "Project Brand Strategy and Marketing".
From designing business logic to brand positioning and strategic key points, Teacher Qin used rich examples of works to vividly analyze the endogenous and extended symbiosis strategies of brand and design, allowing students to stand in different dimensions and perspectives. See the front-end value of strategic design to project development.
From design brand establishment and communication and marketing methods to customer psychology and project operations, Teacher Qin teaches the importance of overall promotion and detail control, and provides insights on how to meet customers' design demands beyond expectations and project operations. While gaining resonance from everyone, it also triggered a lot of enlightenment and deep thinking.
Take a group photo on the third day of the course
Horseshoe Design Institute , inviting well-known designers at home and abroad to create cutting-edge lectures lasting several days at each station, providing professional design courses for national design elites, conveying the latest design concepts, and lighting up the aura of design creation. Stay tuned for DPI&ldqMore exciting updates from uo;Wang's Art" Design School!
(This article is provided by the enterprise)
