The vast majority of ceramic companies hold dealer annual meetings every year, but most dealer annual meetings are similar every year, and each one is the same, with little to see; and this one was held on December 12 at the Jinding Tai Feng Hotel in Xiqiao, Foshan. The annual meeting of ceramic dealers was extraordinary and eye-catching.
This dealer annual meeting is the 10th anniversary celebration of Fangfang Enterprise and the 2020 National Dealer Summit. Its theme is "Ten Years' Journey, Centenary Direction".
Atmosphere layout outside the venue
Why is this dealer annual meeting extraordinary? As a senior "brick mover", the author, who has participated in countless annual meetings of ceramic companies, saw four major highlights.
✎ Highlight 1: The scene is magnificent
Director Liang Weiming, chairman of the company, and Liu Liyan, managing director, together with dealer representatives from its top ten brands and all employees from the headquarters, formed the strongest lineup of participants for the 10th anniversary celebration of the company and the 2020 National Dealer Summit, attracting More than 40 media people from more than 20 media (industry media + mass media + print media + online media + TV stations) came to report.
According to the seat category and direction of the company’s internal unit names (guests, brand dealers, headquarters employees, media, etc.), more than a thousand participants took their seats in the international banquet hall of Jinding Taifeng Hotel in an orderly manner. The scene was magnificent and shocking. .
Panorama of the conference site
✎ Highlight 2: Big names gather together
Famous economist Chen Zhanyun (China's first Ph.D. in economics majoring in applied statistics, Shanghai Shuguang Scholar, Professor at Shanghai University School of Economics), Vice Chairman of China Ceramics Industry Association, Chairman of Guangdong Ceramics Association Chen Huan, China Real Estate Chamber of Commerce Tong Jiyou, vice president of the alliance, Yin Hong, senior consultant of China Building and Sanitary Ceramics Association, secretary-general of Foshan Ceramics Industry Association, professor of South China University of Technology, Wu Muhai, president of Keda Clean Energy Co., Ltd., and Wang Chengying, chairman of Zhicheng Smart Brand Marketing Agency , Wang Weiguo, deputy secretary-general of the Guangdong Ceramics Association, famous singer Ping An (champion of the first season of "My Loudest", "Voice of Nature" of "The Voice of China", national champion of the first CCTV "Direct Spring Festival Gala" Ping An) and other guests were Attended the 10th Anniversary Celebration of Directional Enterprises and the 2020 National Dealer Summit, and some of the guests even delivered speeches, gave speeches or sang.
Peace sings with passion
The gathering of so many big names demonstrates the generosity of the company.
✎ Highlight 3: Culture is touching
At the annual meeting of ceramic dealers, it is common for all participants to sing company songs and chant company slogans, but it is indeed rare to sing songs that have nothing to do with the company and read articles that have nothing to do with the company. If you had not been there, it would be difficult to imagine that thousands of people would sing "Ode to the Motherland" (the theme song of the 2017 Entrepreneurs to Conscience (Beijing) Forum) and read in unison at the 10th Anniversary Celebration of Directional Enterprises and the 2020 National Dealer Summit. "Cultural Confidence and National Rejuvenation" (Record of the Second Yanqi Lake Forum from Entrepreneurs to Conscience).
Thousands of people sing a song
In the ceramics industry, where industry insiders generally believe that there is a lack of culture and a desire for quick success, it is rare for a dealer meeting to come up with such an idea. Looking at the entire meeting, we can see that thousands of people from Oriental Enterprises sang "Ode to the Motherland" and read "Cultural Confidence and National Rejuvenation" together, which not only vividly reflected the innovation and creativity of its meeting format, but also fully demonstrated that it has been advocating and advocating since its establishment. Pursuing a corporate culture with family and country feelings as an important content.
Thousands of people read a book
At that time, infected non-direction enterprise employees and dealer attendees could not help but wave the small national flags in their hands, and the venue instantly became a powerful positive energy field.
✎ Highlight 4: The content is rich and informative
"Starting from the chairman and general manager, to senior executives, grassroots employees and even dealers, and even extending to families, the company is promoting the study of traditional Chinese culture, focusing on customers in an all-round way, and establishing a heart-to-heart relationship with customers. Link. This has also become the key and "password" to the successful development of the enterprise. "Chen Huan, President of the Guangdong Ceramics Association, fully affirmed the achievements of the company in the past ten years in his speech, and expressed high appreciation for the practice of the "Three Hearts" corporate philosophy led by its culture.
Chen Huan delivers a speech
Yin Hong, secretary-general of the Foshan Ceramics Industry Association, analyzed the development trend of the building ceramics industry from multiple dimensions in his speech. He believes that branding is the only way for ceramic enterprises to develop. At present, the construction and ceramics industry is in a stage of transformation and upgrading. High-quality services as the added value of products can become a growth point to enhance the competitiveness of enterprises; while ceramics enterprises are carrying out technological upgrading and product innovation, they cannot ignore services and focus on solving consumer problems. Problems faced in space decoration.
Yin Hong’s speech
"This is an era of great potential. With the official arrival of the 5G era and the gradual maturity of artificial intelligence, traditional manufacturing companies should actively embrace changes. While focusing on their main business, they should also make full use of big data, cloud computing and other technologies. Create services and products that cater to user needs and usage habits, enhance the company's own marketing capabilities, and make its main business specialized, refined, special, excellent, and strong." Chen Zhanyun, a famous economist, closely followed the theme of the times in his speech. Policy development trend, scientific analysis of economic development and future trends in recent years, and in-depth discussion of how enterprises can innovate and develop under the economic trends in 2020 to strive for greater advantages in market competition.
Chen Zhanyun’s speech
“The key to establishing long-term stickiness with customers is to treat customers sincerely and establish a heart-to-heart connection with customers. Only those who truly put customers in their hearts can perceive what customers want. This is Caring and sincerity are the source of intangible value of products. Such products are the most warm and valuable.Worth it. "Wang Chengying, chairman of Zhicheng Smart Brand Marketing Agency, analyzed from the three aspects of market, terminal and marketing to scientifically empower dealers to grow.
Wang Chengying’s speech
During the media meeting, Tong Ji, vice president of the China Real Estate Chamber of Commerce Alliance, also said that Xiangxiang Enterprise is a patriotic, soulful, cultural, thoughtful and innovative enterprise. Only such an enterprise can be established and Stand firm and walk far.
Tong Ji spoke at the media conference again
Liang Weiming, chairman of the company, and Liu Liyan, managing director, both business partners and life partners, recited poems together and spoke affectionately of the ten-year journey of the company.
Liang Weiming and Liu Liyan recited poems together< /p>
"We must be fast, but we must be stable. The company has established five major development strategies - technological innovation strategy, brand upgrade strategy, talent development strategy, cultural leadership strategy, and capital boosting strategy, so as to let the company's soft and hard We will develop our strength simultaneously and strive to build a tens-billion-level enterprise group to lay a solid foundation for a century-old direction." Liang Weiming also focused on the conference theme of "Ten-Year Journey, Centennial Direction" and comprehensively elaborated on brands, products, services, terminals, channels, etc. Direction of the company's development direction in 2020 and in the future.
Liang Weiming’s speech
Liu Liyan said at the media exchange meeting that the core advantage of Xiangxiang Enterprise is to operate and serve with heart, treat partners and consumers with a sincere heart, and build a good brand reputation at the terminal, so that it can survive in the era of consumption upgrading. while maintaining core competitiveness. She also hopes to bring family-like warmth to the company, treating every employee and dealer as her own family, learning and growing together.
Liu Liyan’s true feelings
In addition to condensing the four highlights of the successful secrets of the company’s ten-year development, this event also showcased some of the current achievements of the company——
The green and intelligent production base, which has 10 brands, covers an area of more than 300 acres, and has a total planned 12 production lines, has won the title of "Ceramic Green Product Production Demonstration Enterprise".
Signed a strategic cooperation with Keda Clean Energy Co., Ltd. to jointly build an industry-university-research demonstration base; signed a strategic cooperation with the direct supply platform of construction materials for China Decoration Direct Procurement Engineering.
A group of customers and employees have emerged who have made outstanding contributions to the development of the past ten years, setting an example for all people in the direction.
The launch of six series of new products - Shidai Zhenpin, Nebula Stone, Coria iplus 900x1800 large board, porcelain wood impression, etc. has become the focus of the market as soon as it was launched, setting off an on-site ordering boom.
……
Ten years of sharpening one's sword has paid off, and the company has created its own miracle; five major strategies have assisted development, and the company has embarked on a future development journey!
On-site highlights:
Direction Enterprise won the title of "Ceramic Green Product Production Demonstration Enterprise"
The unveiling ceremony of the industry-university-research demonstration base jointly built by Direction Enterprise and Keda Co., Ltd.< /span>
Strategic cooperation between direction enterprises and the construction materials direct supply platform of China Decoration Direct Procurement Engineering Signing Ceremony
Recognition session
Ordering boom
Lottery session
Atmosphere
