China Ceramics Network News On December 25, the 2019 Real Estate-Full Installation-Channel-Bathroom Industry Chain Summit was held in Foshan. Hengjie was invited due to its outstanding performance in creating new domestic products for sanitary ware At the meeting, Chen Dong, senior vice president of commercial market of Hengjie Group, also shared issues of concern to the industry such as the growth of new domestic products in sanitary ware and optimization of the industrial chain.
Under the guidance of the Bathroom Branch of China Building Materials Market Association, the Interior Decoration Industry Committee of China Real Estate Association, and the Foshan Sanitary Ware Industry Association, the 2019 Real Estate-Full Decoration-Channel-Bathroom Industry Chain Summit hosted by "Bathroom News" aims to Create a G20 summit for the sanitary ware industry, and integrate the industrial chain from real estate to decoration, sanitary ware, channels, and home decoration to discuss the direction of industrial development and contribute to the promotion of industrial innovation and development.
In recent years, Hengjie has been guided by quality and innovation, optimizing the industrial chain in the fields of real estate, industrial equipment, home decoration, channels, etc., and has delivered remarkable "report cards". As a member of the home furnishing industry chain, Chen Dong believes that in order to deepen the industry chain, we must first focus on the main business. In contemporary China, we must first consider the timing (China is getting stronger), the right location (China has a large population), and the people (Chinese consumers are getting more and more popular). From the perspective of three dimensions, they all provide excellent opportunities for the rapid growth of national sanitary ware brands.
In terms of internal industrial chain layout, Hengjie follows the principles of "unchanged" strategically and "changed" tactically, and continues to optimize.
Strategically, Hengjie remains consistent. Hengjie adheres to the brand spirit of "Perseverance and Focus on Quality" and shoulders the brand mission of "focusing on quality, continuous innovation, advocating environmental protection, and striving to improve consumers' quality of life through products and services." As a representative of domestic brands, Hengjie Consistently provide bathroom products and services.
Tactically, Hengjie keeps pace with the times. The layout of five major categories of intelligent manufacturing bases, nearly a thousand core patents, more than 4,000 square meters of all-category R&D centers, and the laboratory has been recognized by the National Water Efficiency Laboratory and the National CNAS Laboratory, allowing Hengjie’s technological innovation and R&D strength to always be at the forefront. At the forefront of the industry, it has become a high-level representative of China's sanitary ware technology.
On the production side, Hengjie has formed a rigorous and complete quality control system. On the supply side, Hengjie adheres to the principle of "like-minded people and collaborative innovation" and establishes a complete quality assurance system throughout the entire process.
While continuously consolidating its advantages in retail channels, Hengjie integrates and connects high-quality resources such as real estate, tooling, home decoration, designers, etc., so that new domestic products can flourish everywhere. At present, Hengjie has become partners with leading real estate developers such as Vanke, Evergrande, Poly, Greenland, Tahoe, and Midea Real Estate, as well as leading home decoration services such as No. 1 Home Furnishing Center, Lifestyle Home, and Dongyi Risheng. Brands carry out strategic cooperation. In 2019, with the "National Style Lifestyle" designer salons held in 12 cities, China's mainstream designer groups have a deeper and more comprehensive understanding of the quality and innovation of new domestic products for home furnishings, which will help promote the use of new domestic products for home furnishings. Build long-term cooperation bridges with designers.
At the 2019 China Bathroom Quality Conference, Hengjie stood out from the selection of more than 1,500 bathroom brands and manufacturing companies and won the "Bathroom Quality Evergreen Award". This highly valuable honor reflects Hengjie's insistence on quality and innovation. , are inseparable from efforts to continue optimizing the layout of the industrial chain.
The hosting of this summit will help bring into play the synergistic advantages of the government, associations, and enterprises, gather downstream demand, leverage upstream supply, and further promote the healthy development of the pan-home furnishing industry chain.
Hengjie will take the successful hosting of the summit as an opportunity to join hands with real estate, industrial equipment, home decoration, channels and other parties to jointly inject new momentum into the steady development of the industry chain and jointly promote consumers to achieve convenient, comfortable and safe quality Life.
(This article is provided by the enterprise)
