In this special period
Shunhui Ceramics launched a competition
An energetic online meeting
Shunhui Tile National Dealers Online Conference
2020
What is the goal of Shunhui Tiles?
What will be the highlights?
Let me tell you
March 1st, lasts 1 hour, 800+ Shunhui terminal stores participate , the online meeting of Shunhui Ceramics’ national dealers with the theme of “Restart and win” was successfully held.
Convey confidence and belief, win-win for manufacturers in 2020
Due to the impact of the epidemic, Shunhui Tile’s national dealer meeting was held in the form of an online meeting on DingTalk.
At the meeting, Mr. Liang Deyun, President of Shuncheng Ceramics Group, delivered an opening speech, expressing his gratitude and greetings to the dealers and store staff who participated in the meeting, and said that the epidemic could not isolate the friendship between manufacturers, nor could it shake Shunhui The determination of the sustainable development of ceramic tiles advocates that the company and all dealers work together to win a comprehensive victory in 2020!
▲Liang Deyun, President of Shuncheng Ceramics Group, delivered the opening speech in the live broadcast room
During the anti-epidemic period, Shunhui Ceramics actively donated money and materials to support epidemic prevention and control with practical actions. At the same time, in response to the government’s call to postpone the resumption of work, we strive to protect employees,and do our best to protect Shunhui people and be everyone’s strongest backing.
Now that the epidemic is coming to an end, we are resuming work in a planned and systematic manner, and are striving to minimize the impact of the epidemic. Our confidence in the future remains unchanged. We have the ability and strength to quickly get out of this storm!
▲Terminal store screen viewing conference
Restart and win
Subsequently, Peng Changhua, general manager of Shunhui Ceramics, shared the theme of Restart and Win.
▲Peng Changhua, general manager of Shunhui Ceramics, shared the theme
Brand in action
Peng ChanghuabiaoIt shows that in the face of the fierce epidemic, the brand is taking action!
☑ Actively donating urgently needed materials and funds for epidemic prevention, demonstrating the brand's responsibility and responsibility.
☑On the 22nd, a mobilization meeting was held in the form of fully online work and the brand's first online live broadcast, and the resumption button was opened in advance.
☑ From February 22nd, shipments will be gradually arranged, the marketing system will be fully resumed from March 1st, and the production system will all return to normal around March 10th.
☑ Policy adjustment: for products ordered before the Spring Festival, the delivery time will be delayed, and the credit extension will also be postponed, reducing the financial pressure on each dealer.
☑During the epidemic, we will provide you with a wealth of online training courses. Shunhui Business School and Shuncheng University are both open to everyone to hone their internal skills.
☑Online marketing, various forms of activities such as group fights, flash sales, and group live broadcasts are being uploaded one after another. On March 5, 10, 15, and 20, we will hold 4 consecutive live broadcasts on Taobao, and online marketing will be fully exerted.
Preparation during the epidemic
Peng Changhua pointed out that dealers need to make comprehensive preparations.
☑Teams must set goals, stabilize the team, practice internal skills, organize online meetings for employees, set business goals for 2020, conduct online learning through WeChat, DingTalk, videos, etc., and be prepared before resuming work.
☑Do a good job in customer relations and sort out resources. Let the shopping guides take active actions and take the initiative to ask for orders. Strengthen contact with designers and plasterers, and suggest a good connection between channel resources.
☑Terminal stores during the epidemic,The personal hygiene and safety of sales staff and the disinfection of stores are standardized, and qualified dealers organize employees to conduct nucleic acid tests before starting work to ensure the safety of resumption of work and the orderly marketing work.
▲Watch the live broadcast on the big screen in the terminal store
Six thoughts on the current situation
Peng Changhua emphasized
Society has pressed the pause button. This pause is not gradual, but a sudden brake. Everyone is afraid and worried about this stagnation. So let’s talk aboutSix thoughts on the current situation.
1. China’s increasing international influence
☑In terms of deterrence, China has demonstrated its ability to mobilize the whole country. China, which seemed to have stopped, carried out an epic strategic material allocation, which made foreign countries full of awe of China and achieved the goal of subjugating others without fighting. The effect of the military, especially the recent outbreak of COVID-19 around the world, has made foreign countries full of awe of China.
☑ From the financial aspect: It has entered the final stage and attracted a large amount of international funds. In other countries around the world, the epidemic is getting worse and capital is fleeing... China has become a safe haven for capital.
☑From the perspective of crisis awareness, China has been baptized by disasters, which has made its people more aware of danger in times of peace and enhanced national self-confidence.
2. The ceramic industry is not greatly affected by the epidemic
☑The central and local governments have formulated a series of economic stimulus plans to restore normal economic development
☑ Ceramic products are not fast-moving consumer goods, but are durable goods. There is a lag in consumption. Affected by the epidemic, decoration construction is only suspended. Once the epidemic is over, consumer demand suppressed by the epidemic will be released.
☑ From the perspective of the real estate industry, Evergrande took the lead in taking up the banner of online house selling. Country Garden, Vanke, Sunac, China Resources and other real estate properties have followed suit. After the epidemic is over, a large number of houses will be delivered in a centralized manner. As a downstream industry of real estate, the ceramic industry will also usher in good news.
3. Every major crisis will spur the development of some industries
The 2020 COVID-19 pandemic has given rise to the rapid development of online education and collaborative office software. For the ceramic industry, customer acquisition methods, training methods, promotional activities, publicity methods, communication methods, etc. have all undergone drastic changes.
☑ Changes in training methods. Everyone knows that the original training is relatively expensive to organize. Changes in brand promotion methods. Nowadays, live broadcasts, short videos, and Douyin are very popular. Our promotion methods must be changed. .
☑Change your thinking. This epidemic has forced us to change our original ways of thinking and habits. I think it is the same for most people. This is the biggest change.
4. People’s requirements for housing functions have increased
A survey shows that currently only 20% are satisfied with the existing living space, and 56% believe that changing their house can improve the current situation.
☑The biggest criticisms of the shortcomings of existing living spaces are: too small dining and kitchen spaces, too single living room functions, insufficient comfort, poor living experience, and poor community public space equipment and management.
☑From the perspective of meeting customer needs, future residential designs will be comprehensively upgraded from clean and dirty partitions, leisure spaces (children's entertainment), office and study, storage, supporting facilities, properties, etc.
☑In the future, higher requirements will be put forward for decoration, and the demand for improvement and functionality will increase. Our whole-house ceramic tile solution, Shunju System, is appropriate and can meet future decoration needs.
5. Industry reshuffle is accelerating, and only by focusing on brands can we have a future
The epidemic tests the ability of enterprises to resist risks. It is difficult for small and medium-sized enterprises to survive the window period of 4-5 months or even longer. Shunhui Ceramics has the ability and strength to meet the challenges. The future of the ceramic industry is certain. It is the future of leading companies, and dealers should be more optimistic about the strength of the company and believe in the power of the brand.
6. Take the initiative and cannot“Wait, rely on, want"
The epidemic is ruthless and the competition is cruel. During this epidemic, many proactive dealers emerged. Weinan organizes shopping guides to study online every day, and records videos of answer questions. Suzhou, Ningbo, and Nanyang organize online marketing activities, and Urumqi videos live streaming. All dealers of Shunhui must not "wait, rely, or demand". Only by taking the initiative can we win the market and seize the initiative!
Economic rebound is an inevitable trend. Opportunities and challenges coexist. We need to work a hundred times harder to seize the opportunity. Shunhui people still have firm confidence and work together to reach a new level in 2020!
Let’s press the reset button quickly and start from now on to win!
(This article is provided by the enterprise)
