During the epidemic, the operations of large, small and medium-sized enterprises have been severely hit, and their survival and development have been difficult. This is undoubtedly a fatal blow to enterprises whose funds have been cut off.
However, Garcia Ceramics has never slackened since resuming work. It has quickly carried out online and offline related work, efficiently empowered terminal dealers, provided timely care policies, and at the same time provided consumers with high-quality service experience.
So, under such a situation, why does Garcia Tile still move frequently? What is the support behind it? Let’s find out.
Upstream suppliers
Payment cycle is 3 months in advance
Starting from March 1, Garcia Tile will pay its upstream suppliers three months in advance until it switches to a cash purchase model. This means that Garcia Tile and its group need to invest 60 million yuan to accelerate the operation of the supply chain business and respond flexibly to the risk of the epidemic.
This move shows that Garcia Ceramics has strong background strength and strong financial support, which has laid a solid foundation for large-scale production and also provided a solid foundation for national industry chain partners and agents. Businessmen instilled confidence.
Kiln ignition
More than 10 production lines are at full power
On March 7, the lighting ceremony for kilns No. 3 and 4 of the Group’s Foshan production base was successfully held, announcing the official ignition of the start of 2020. By the end of the month, there were more than 10 modern lines in the baseChemical production lines have been fully put into production, fully preparing for market demand, and becoming a strong backing for terminal agents.
In 2020, based on the group's huge production scale, Garcia Ceramics will utilize 50 sets of kilns in six major production bases, relying on rich international cooperation resources and international product research and development DNA , produces modern and fashionable ceramic tile products, and is committed to creating a higher quality and comfortable life for owners.
Exclusive title
2020 Foshan Ceramics Expo Online Event
On March 28, the 2020 Online Foshan Ceramics Expo was officially launched. In order to help companies showcase their brand strength and products, a total of 5,000+ new products were unveiled that day, as well as 6 major theme exhibition halls and 198 exhibiting companies. It has been viewed1,966,948 times a day! As of 17:00 today, it has exceeded 4,676,342 exposures in more than a week!
It is worth noting that Garcia Tile, as a fashion brand that attracts the attention of young consumers in their 80s and 90s, has also moved from the "screen-dominating" outdoor advertising at previous ceramic expos to the cloud ,Become the "exclusive title sponsor" of more than 10 online live broadcast events of this Ceramics Expo!
At the same time, Garcia Ceramics is taking advantage of the rising trend to make efforts on the online Ceramics Expo platform, displaying brand advantages, investment support and a variety of trendy new products, and achieving communication with buyers through new media channels. Accurate docking!
Live streaming
Bucking the trend on new media platforms
From February 22 to March 31, Garcia Tile quickly launched an online order care policy with the theme of "Ten Million Subsidies to Protect" to help terminals turn crises into opportunities and achieve breakthrough performance to overcome the downturn; at the same time, it has launched an online "cloud shopping" model for consumers staying at home, bringing them a more exquisite quality of life.
Around the theme of this event, Garcia Tile held two "Factory Live Broadcast Limited Time Flash Sale" activities at the JD flagship store at the same time, leading fans in front of the camera to go deep into the "Black" exhibition hall of Garcia Tile's headquarters. Samurai International Pavilion", conduct physical testing of products on site, and explain the most attractive flash sale preferential policies.
In the future, Garcia Tile will continue to maximize its value in disruptive new marketing strategies such as IP creation, live streaming, and community marketing, and buck the trend in new media platforms.
Product chain upgrade
New spring products will be launched one after another
In late March, Garcia Tile launched multiple series of new spring products, among which the "Dark Warrior•Texture Stone Series" is a popular Star productswill be put online one after another after the production line resumes production, preparing sufficient inventory for terminal agents and preparing for the full recovery of the market with a better attitude.
Dark Warrior·Texture Stone Series
Garcia ceramic tile product chain has been completely upgraded. New products in April include not only800*800mm, 600*1200mm marble tiles, 400*800mm wall tiles and other regular series, as well as "Dark Warrior X" 750*1500mm, "Dark Warrior XL" 900*1800mm strong>Large slabs and large specifications new products; in terms of categories, in addition to textured stone marble tiles, there are also"Volcanic Rock Series" 600*600mm&600*1200mmAntique Stone Grain Series,"Laputa Wood Grain Series" "198*1200mmFashionable new products such as wood grain and so on, with complete specifications and rich categories.
At present, many new products have entered the intense debugging and mass production stages. The spring new products that agents have been waiting for will be launched soon. At that time, Garcia Tile will push new product updates to everyone one by one.
In 2020, Garcia Ceramics will carry out a comprehensive brand upgrade and achieve capital integration, scaled production capacity, systematic R&D and design, and multi-dimensional marketing through "strong alliance" >Wait, let’s start anew with the rising tide!
(This article is provided by the enterprise)
