June 23, 11:42
High-speed rail train named by Jin Yitao
Depart from Guangzhou South to Shenzhen North
It will turn into a bright business card
Together with other600 train groupsreach the core cities across the country455 million audiences< /strong>
Spread the brand concept of quality life throughout the country
On June 23, the departure ceremony of the Jinyitao-named high-speed rail train was held in Guangzhou South. Mr. Cheng Shuo, Vice President of Huatie Media Group Co., Ltd., Ms. Yu Ping, Deputy General Manager of Sales of the Fifth Business Unit of Guangzhou Center of Huatie Media Group Co., Ltd., Mr. Hou Bo, Deputy General Manager of Jinyitao Group and General Manager of Ceramic Ceramics Division and other leaders Attended the departure ceremony and cut the ribbon for the Jinyitao-named high-speed rail train.
Mr. Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit, said in his speech that China's high-speed railway, as China's "business card" to the world, and the world's leader in high-speed railway technology, aims to provide passengers with It provides a high-end and comfortable riding environment, and its positioning is highly consistent with the Jinyitao brand. This time, with the help of Huatie Media's rich experience in high-speed rail media brand marketing and the hugely influential national high-speed rail network, Jinyitao will become an industry leader like China's high-speed rail, delivering strong brand potential to the national market and creating International high-end brand image.
Mr. Cheng Shuo, Vice President of Huatie Media Group Co., Ltd., said that high-speed rail advertising is targeted at mid- to high-end high-quality customers across the country. The average daily traffic can reach hundreds of thousands, making it a must-have for major brand promotions. Jinyitao chose high-speed railways for advertising, giving priority to seizing the advantages of high-end media in the industry. This is another measure of its precision marketing, and it is also an efficient way to improve brand awareness, reputation, exposure, influence and appeal.
At the scene, Mr. Cheng Shuo, Vice President of Huatie Media Group Co., Ltd., Ms. Yu Ping, Deputy General Manager of Sales of the Fifth Business Department of Guangzhou Center of Huatie Media Group Co., Ltd., Deputy General Manager and Tile Business Department of Jinyitao GroupGeneral Manager Mr. Hou Bo and other leaders cut the ribbon for the Jinyitao-named high-speed rail train.
Mr. Cheng Shuo, Vice President of Huatie Media Group Co., Ltd., and Mr. Hou Bo, Deputy General Manager of Jinyitao Group and General Manager of Ceramic Ceramics Division of Jinyitao Group, exchanged gifts.
Ms. Yu Ping, deputy general manager of sales of the fifth business unit of Guangzhou Center of Huatie Media Group Co., Ltd. also presented barley flowers to Mr. Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit of Jinyitao Group, wishing Jinyitao Yi Tao has been a hit this year.
From the body to the interior of the cabin, gold and pottery elements can be seen everywhere, highlighting the brand's charm everywhere and achieving an all-round, immersive scene-based experience. Through headrest covers, small tables, car body stickers, brand canopies, LED displays, door stickers, posters, etc., passengers feel as if they are in the exclusive communication space of the Jinyitao brand and feel the brand image of Jinyitao's high-end texture ceramic tiles.
Over the past 17 years, Jinyitao has adhered to the mission of "decorating the world with care and building a green future" and persisted in creating high-quality, warm and high-end texture products that are in sync with international trends for the Chinese people. It has been highly recognized by the industry and the market. The reputation is deeply rooted in the hearts of the people.
In addition to the special high-speed trains named by Jinyitao, Jinyitao also places a large number of advertisements in prime locations such as headers, table stickers, posters, and videos on high-speed rail trains across the country, covering 25 provinces and municipalities along the national high-speed rail network. Yiheng has deployed in core cities across the country and continued to radiate the national market throughout the year, reaching the Pearl River Delta, Yangtze River Delta, Bohai Rim and other economic circles. All-round and accurate communication allows the brand slogan of "high-quality, higher-end" to be efficiently conveyed to every passenger, helping to upgrade the brand.
(This article is provided by the enterprise)
