On July 12, 2020, the Wrigley Ceramics 2020 new product launch conference with the theme of "Unbounded Security Escort" was held grandly at Sofitel Foshan Louvre Hotel.
Mr. Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group, Ms. Huo Qiujie, Director and Deputy General Manager of Wrigley Home Furnishing Group, Mr. Xie Wei, Director and Deputy General Manager of Wrigley Home Furnishing Group, Vice President of Wrigley Home Furnishing Group Mr. Lu Jinhui, general manager, Mr. Cheng Zhen, general manager of the ceramic tile business unit, Mr. Gong Chuxiong, general manager of the ceramic tile major account business unit, Mr. Chen Huan, president of the Guangdong Ceramics Association, Ms. Hu Yanli, national editor-in-chief of NetEase Home, Tang Chenwu Kenwen Mr. Xie Yingkai, executive director and design director of Chuangyi Group, as well as family members of Wrigley dealers across the country and reporters from many industry media gathered together to witness the new journey of Wrigley ceramic tiles.
Create the future together · Grasp new trends
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, delivered a speech
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, delivered a speech and said that in 2020, Wrigley Tile will integrate more safety materials and technologies into the ceramic tiles for functional overlay based on the research and development experience of the original anti-slip tiles. , double the protection of safety in multiple dimensions, and provide users with anti-slip safety + whole-house solutions. Wrigley Anti-Slip Safety+ is the ceramic tile with the most comprehensive functions and technologies to date. It perfectly integrates safety materials, product technology, and functional design to bring anti-slip safety, formaldehyde degradation, soft light eye protection, and Five major functions: antibacterial, easy to clean, odor-free and ammonia-free.
expresses the hope that Wrigley ceramic tile anti-slip safety + whole house solution can come trueWe are solving various safety hazards in the whole house for customers, and Wrigley tiles have become the tiles that users really like!
Wrigley anti-slip safety +, rest assured that your home is safe
Wrigley's unlimited large boards with continuous patterns, unlimited imagination with continuous patterns
Wrigley moonstone series, five designs to meet needs
The pursuit of quality life does not stop there
Cheng Zhen, general manager of the Ceramics Division of Wrigley Home Furnishing Group, brings new products to share, pursuing more intelligent and warm products, allowing more people to experience the beauty of home life, which is Wrigley Ceramics The starting point and original intention of making products has always been. Mr. Cheng gave a detailed explanation of Wrigley Ceramics’ 2020 product strategy and brand strategy, and elaborated on the brand advantages of Wrigley functional ceramic tiles from several aspects such as market industry trends, terminal consumer feedback, and green environmental protection. The 2020 summer series of new products are launched - the stylish slab series, the gilded phantom series, the moonlight rock series, and the anti-slip safety + whole-house solution.
New product video · Unlimited creation
The new product video more intuitively conveys that infinite creation, extreme details, and humanistic care are the ultimate thinking of Wrigley's products, which have appearance, quality, functionality, international sense, and technological sense. A sense of humanity; Wrigley’s smart lifestyle is to give families more safety, comfort and beauty; Wrigley’s mission is to improve the quality of human home life.
New product · Differentiated
Wrigley Ceramic Tile 900x1800mm Infinitely Connected Large Slab
Wenla Blue Mountain, Arctic Gray, Snowy Mountain Silver Fox, Manas White
Wrigley 600x1200mm Soft Light Stone - Moonlight Rock Series
Wrigley 600x1200mm Textured Stone - Gilt Phantom Series
Wrigley's 900x1800mm infinite pattern large board series, inspired by natural fashion, breaks the inherent thinking of large boards in home decoration, allows the space to extend infinitely, and also brings a nature that breaks the boundaries. The beauty extends infinite wonderful experience to modern life.
Wrigley's 600x1200mm soft light stone - Moonlight Rock Series, Wrigley's design team collected elements of the moon for creative design. The texture is like the surface texture of the moon, criss-crossing; the color is like the natural changes of the moon. , there are degrees of depth; the light feels as gentle and soft as moonlight, like a dream.
Wrigley’s 600x1200mm Textured Stone - Gilt Phantom Series, created by the design team, inspired by the gilt Rolls-Royce Phantom, which is only 2 units in the world, continuing its nobility , luxury, texture and luster, showing a unique dynamic light and shadowbeautiful.
The five functional products of "Anti-slip Safety+" superimpose odor removal, antibacterial and other functions on the basis of anti-slip, forming four new 6-in-1 ceramic tile products in high-grade gray colors.
Multi-dimensional angles · Let’s talk about “anti-slip safety+”
Chen Huan, President of Guangdong Ceramics Association
Chen Huan, President of the Guangdong Ceramics Association, said that in July 2019, in response to safety issues caused by slippery floors, a frequent pain point at home, Wrigley Ceramics joined forces with NetEase Home and the Guangdong Ceramics Association. They jointly established the "Anti-Slip Safety Research Institute" and released the "Anti-Slip Safety White Paper" to guide consumers to pay attention to and value "home safety" and "public environment safety".
Today, under the new situation, Wrigley Tile innovatively proposes the product strategy of "anti-slip safety + whole-house solution", which not only further improves on the basis of anti-slip safety research, It also took the lead in initiating and paying attention to the new topic of "anti-slip safety +", linking consumers' anti-slip safety needs with space quality needs. This is worthy of praise and recognition. This is an important new contribution made by Wrigley Ceramics to the industry. !
Netease Home National Editor-in-Chief Hu Yanli
Hu Yanli, the national editor-in-chief of NetEase Home, shared the theme of "Home Furnishing in the Second Half, Reconstructing Enterprise Competitiveness". Under the acceleration of the epidemic, industry reshuffle has highlighted industry differentiation, real estate structural changes, consumers Iteration, channel effectiveness weakens, and corporate organizational efficiency is low. The market has entered a period of integration where companies compete for their internal strengths. Editor Hu shared about home furnishingsThe ten major trends in the industry emphasize that the key to enterprise competition lies in leadership in cognition, strategy and action!
Thom Wuchen·Xie Yingkai, Executive Director of Kenwen Creative Group
Xie Yingkai, executive director and design director of Tang Wuchen Ken Cultural and Creative Arts Group, shared with us - "Design Heals Life", which means that design heals life and can bring trust between people. . He has been working hard to make residential and commercial spaces more warm with a healing attitude! The starting point and original intention of Wrigley Ceramics is to pursue more intelligent and warm products, so that more people can experience the beauty of home life.
Wrigley Ceramics New Product Launch Launch Ceremony
The launch ceremony of Wrigley Ceramics’ 2020 summer new product launch conference was hosted by Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group, Xie Wei, Deputy General Manager of Wrigley Home Furnishing Group, Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group, and Cheng Zhen, general manager of the ceramic tile business unit of the Home Furnishing Group, Gong Chuxiong, general manager of the ceramic tile major account business unit of Wrigley Home Furnishing Group, Chen Huan, president of the Guangdong Ceramics Association, Ms. Hu Yanli, national editor-in-chief of NetEase Home Furnishings, executive director and design director of Tang Wuchen Ken Cultural Creative Group Mr. Xie Yingkai, a total of eight guests, jointly launched the event, which once again confirmed that the Wrigley ceramic tile brand adheres to innovative concepts and has innovative strength.
New product ordering · Grasp new trends
Wrigley Ceramics will break through from product design, display design, marketing design, full network marketing and other aspects to promote the development of the brand, increase its brand power and communication power across the country, and The brand is pushed to new heights and a new future. After the summer new product launch conference, the dealers came to the exhibition hall of the Wrigley Ceramics headquarters and visited the new products in the exhibition hall under the leadership of the Wrigley Home Furnishing Group. Wrigley Ceramics kept up with the development of the trend and absorbed the terminal products in a timely manner.needs ideas and continue to move in a better direction.
With quality as the foundation and innovation as the driving force, we are committed to using Wrigley ceramic tiles to build an ideal home for every family and provide consumers with environmentally friendly and healthy home solutions. The original intention of Wrigley Tile. In the future, Wrigley will continue to innovate and provide more users with quality and taste enjoyment with the brand proposition of "Wrigley Home, Smart Life", adhering to improving people's quality of life and innovating people's smart living space.
(This article is provided by the enterprise)
