Today is an era of consumption upgrading. According to the "2020 McKinsey China Consumer Survey Report", Chinese consumers' consumption categories are changing from products to services, and from mass products to high-end products. It can be seen that with the changes in consumption patterns and consumption methods, more and more people are more willing to spend more money on high-end products to improve their quality of life and hedonic experience.
With the upgrading of consumer demand, the consumption structure has also undergone tremendous changes, and a new middle class and high-end consumer groups with strong spending power have been fully formed.
Among them, the post-8090 generation is an emerging consumer group in the ceramic tile market, and their aesthetics determines the market direction. They are highly educated, pay attention to quality and personalized service, pay attention to whether the goods have good-looking skin, and are more willing to pay for interesting souls.
Wang Xiaobo has a saying: "It is not enough for a person to only have this life. He should also have a poetic world." People should learn to live, not just survive. In a survey, in response to the question "The price of a home decoration tile, such as marble tile, exceeds your budget, you are most likely to buy it because of which of the following situations?" More than 80% of people would choose detailed craftsmanship and Design concept. 57.43% of people are actually willing to spend as much as 10,000-25,000 yuan to give their home decoration a unique and unique taste.
So, most brands now underestimate the sudden burst of purchasing power and rapidly improving consumer tastes of China's new middle class. In fact, the well-educated new middle class may be more savvy in their consumption and still follow the logic of cost-effectiveness, but the connotations of sex and price have undergone unprecedented changes.
The era of design creating value has arrived. In China, with the upgrading of residents' consumption and the rise of high-income people, the demand for home decoration has not only reflected the appearance, but also increased to the expression of beauty and personal taste.
According to the survey, up to 60% of the respondents believe that a ceramic tile can enhance the decoration style. How to improve the taste of interior decoration through the selection and arrangement of ceramic tiles has also become a focus of some consumers. In this era, designLife aesthetics is becoming an important factor in differentiation in the ceramics market.
In the fast-paced city, people long for the psychological hint and enjoyment of a slow life. They hope to return to leisure, relaxation and plainness through the space transformation and transformation track of "work-home", and home decoration is exactly that. The breakthrough point in the transition between life and work.
The ideal lifestyle is not a collection of traditional symbols, but a contemporary design style that is highly characteristic of the times. The color combination is rich and diverse, breaking through the conventional black, white and gray, and using more diverse color combinations as local space embellishments.
As Jiang Xun said: "A house is not equal to a home. A house is a piece of hardware that must be cared for, managed, and decorated by someone before it is called a home. Some people only have a house and no home." We see , quality, style, elegance, fashion and other life aesthetic elements are increasingly entering families. This place that gives us a sense of belonging and tranquility best reflects a person’s attitude towards life and his or her requirements for oneself. The multi-dimensional aesthetic system dedicated to bringing people a perfect home experience is the essential definition of Shishang’s life aesthetics by Lion Ceramics. It is the in-depth embodiment of humanity, connotation and spirit, and satisfies people's life demands for good looks and interesting souls.
A quality life is not about pretentiousness, but about making your taste stylish and classy in an ordinary life. In September, a local Italian brand under Lion Ceramics that focuses on "color, texture, and high-end" will return. Let us look forward to the new force with appearance + texture in 2020.
(This article is provided by the enterprise)
