Text/Catran
In June 2020, the Research Center of the Italian Architectural Ceramics and Refractory Materials Industry Association made a forecast for global GDP in 2020-2021. It is expected that the global economy will shrink by 3.5% in 2020, which will also directly lead to a decline in world ceramic tile consumption. Up to 9.7%. However, according to the analysis of relevant customs statistics, from January to April 2020, my country's ceramic tile exports were US$972 million, a year-on-year decrease of 30.31%; the export volume was 160 million square meters, and the average export unit price of ceramic tiles was US$0.339/kg (equivalent to RMB 2.397 Yuan/kg) and US$6.07/square meter (equivalent to RMB 42.92/square meter), an increase from US$5.91/square meter in 2019. Asia has become the largest market for China's ceramic tile exports.
It can be seen from the above data that China’s ceramic tile sales volume this year is not bad. Even though China has gradually lost its largest overseas market, the United States, due to the U.S. "double-reverse" policy and the COVID-19 epidemic, the situation is not as bad as imagined. Recently, many friends who are engaged in foreign trade told the author that there are so many states in the United States, and the impact on them is not great at present; they also expressed their interest in the slate export market in May, "In China, In the past, rock slabs could be considered an 'imported product', but with the development of rock slabs in China, the advantages brought by its falling prices will soon allow it to dominate the global export volume of slabs."
Is this because Chinese ceramics are good for human life?
To say that Chinese ceramics have a good life is certainly inseparable from China's vast land, vast resources, large population, abundant labor force, and low labor costs; it can also be said that it is the result of its own efforts and is closely related to the Chinese people's spirit of endless struggle.
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Shouting because of confidence
"China is building world-class products and exhibition halls, as well as the world's best ceramic or building materials shopping malls. Foreigners will no longer come to China to shop just because of the price. With the rapid development of China's ceramic industry, China will To be a reference for the world. I'm happy to be part of this phenomenon, this change, to be able to compete at the highest level with precision in what you do.Strategic direction, speed, teamwork, hard work, dedication and passion to keep up. Because if you blink, you might be behind!"
《THINGS ARE CHANGING FAST》
Humberto VallesICC General Manage
Mr. Hamberto, general manager of ICC Ceramics, who has been working hard in the Chinese ceramics industry for more than ten years, often cannot stop shouting for the development of the Chinese ceramics industry in his public speeches and when facing his partners at his company’s headquarters in Mexico. In the face of an increasingly competitive market environment, he still applauds the achievements of China's ceramic industry in recent years. "The more fierce the competition, the more motivated I am to keep moving forward. This is why I like China."
“I have to exclaim, the life of Chinese ceramic people is good! In the past three years, the entire ceramic tile output has continued to decline, and China’s building ceramics industry has begun to enter a period of recession. When people are generally pessimistic, the explosion of slate With Hot, China's building ceramics industry has quickly been drawn from the building decoration materials market to the large home furnishing market. Moreover, this is a new incremental market for China's building ceramics industry."
"Bao Jiejun: The era of big home furnishings in China's building ceramics industry has arrived"
Bao Jiejun: Vice President of China Building and Sanitary Ceramics Association, Dean of Guiran Academy, Chairman of Oceano Ceramics
Gong Bao once said in his new book "Iteration" released at the end of 2019: The building ceramics industry has entered a period of decline, and only the ceramic tile market has declined. However, ceramics have experienced thousands of years of continuous development. New ceramic materials and Applications will continue to emerge in endlessly. The key lies in whether we can discover new needs, make good use of new technologies, create new materials, and thus find new living space for the industry. The emergence of rock slabs has actually found a new direction for the ceramic industry. Even the ceramic industry can break out of the defined "traditional industry" field with the emergence of new materials.
The regional manager of a certain rock slab brand once revealed that the largest ultra-thin rock slab processing line in the north consumes 3,000 cubic meters per day. Later, the author learned from the terminal information that Langfang, Hebei Province, where the slate processing line mentioned by the regional manager is located, has developed rapidly in recent years because it is located in the geographical center of the Beijing-Tianjin-Hebei urban agglomeration. Ranking list" is divided into third-tier cities, judging from its market demand and production layout, you can get a glimpse of the rapid development of sintered slabs across the national market.
A group photo of leaders attending the 3MM new product launch conference of New Pearl Slate< br />
(You can imagine the importance)
It is precisely because of their optimism about the development of rock slabs that some ceramic companies have made efforts in this area. On August 22, New Pearl Group held the "Thick Accumulation and Thin Development - "New Pearl Slate Whole House Customized "Furniture" Industry Application Solutions and 3MM Thin Slate New Product Launch Conference" and "China's Building Sanitary Ceramics Industry At the renaming ceremony of "Big Slab (Stone Slab) Research Center", the three-in-one innovative model of high-end slate, integral furniture, and whole-house customization was further promoted, and the new Pearl Slate achieved a perfect leap. August 26 (today), "2020 The unveiling ceremony of the Gold Medal Enterprise China Slate Slab Application Research Center in the Building and Sanitary Ceramics Industry and the Global Press Conference of Thin Slate Slabs are also being held grandly.
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Stone slabs are not required for terminals
The survival or longevity of different products in China depends on China’s vast territory and large population, and ceramic products are no exception. I don’t know if you have noticed that in the ceramic industry in 2020, in addition to the “heat wave” such as rock slabs and medium slabs, there are also 750×1500㎜ series of ceramic tile products that have been promoted in the past three years.
Hengfu ceramic tile new mid-board products
The author wrote "First-hand terminal information!" not long ago! How can traditional dealers sell rock slabs without losing money? "The article mentioned the reason why medium plates are so popular - in addition to the improvement of product technology content, convenience and profitability are the core competitiveness of new products in the ceramic industry.
Of course, some dealers believe that medium-sized boards are not suitable for mid-to-high-end channels and will affect their sales of processed bricks (non-volume dealers hope to have added value throughproducts to obtain a certain profit). Chen Yanfang, a Suzhou dealer of Xinruncheng Ceramics, said, “At this time, ceramic brands should launch large-size products with new technology, such as 600×1200㎜, 750×1500㎜, and 900×1800㎜. Currently, these specifications still occupy the largest market share. In the high-end market, there is no need to participate in the competition of slates. This is just a large ceramic tile, not a slate." Wang Qiaohong, a Wuxi dealer of Huaqi Ceramics, recently got a construction site business for selling 750×1500㎜ series of tiles... …
Hongyu Ceramics "Baroque Gray" rendering
Crown Pearl Ceramic Infinite Pattern Kalena Gray Products
Whether it is based on the profit thinking of the manufacturer or dealer, or the golden ratio specification of 750×1500㎜ based on space applications, or the advantages of infinite joint products, in short, it is a brand that is "braked" due to market needs. They are everywhere. Brands such as Dongpeng Ceramics, Guanzhu Ceramics, and Hongyu Ceramics have recently been promoting 750×1500㎜ ceramic tile products.
Some time ago, Zhuoma Ceramics Shijiazhuang dealer Zhuang Liying told the author: "The conventional ceramic tile products in Shijiazhuang that have no price advantage are 800×800㎜, while there are product specifications with profit margins such as 900×1800㎜ and 750×1500 ㎜, 600×1200㎜ and other specifications, but several leading ceramic brands have lowered their prices, resulting in great pressure from market competition. They have branches that can lower their prices, but we can only insist on improving product quality. , even if there are ceramic production areas such as Hebei around us, their prices will be very low, but after all, the product quality is not as guaranteed as Guangdong bricks. I don’t want to make a one-time deal. This is also the principle I adhere to in the ceramic industry. Lasted for 12 years."
These plain words spoken by Zhuang Liying may be the third reason why Chinese ceramics have a good life.
We deserve to be respected because of our persistence, because of our shouting, because of our confidence, because of the vast market, because of our principles... I believe that all Chinese ceramics people will ultimately win because of this.
Author: Maoran
