As the ceramic tile market and channel segmentation becomes increasingly obvious, it is crucial to explore new traffic channels in the terminal’s new retail operation system. Qiangpai Ceramics realizes that refined sales service is the future trend. Since 2018, we have taken the initiative to actively expand new channels and enhance our brand service capabilities through close communication with the "foreman", an important role in the construction process.
Subdivided areas foreman services
The secret to brand success
For consumers, decoration is a troublesome matter. On the one hand, they are not familiar with various materials, and on the other hand, they have a great demand for extended services in the construction process. For terminal operators, it is difficult to attract traffic and find customers. It is a severe test. The traditional model of sitting in a store and waiting for customers can no longer adapt to the ever-changing market environment.
Qiangpai is well aware of the needs of consumers and terminal operators, and also understands the key role of the foreman in the decoration and construction process. In recent years, Qianpai has paid more and more attention to the cooperation of foremen. Because everyone knows that ceramic tiles are semi-finished products. Only through the strict construction process of "measuring, designing, laying out, cutting, laying, and beautiful seams" by skilled craftsmen can the use value of the ceramic tiles be satisfied for users. This is the reason why Qianpai has always emphasized the spirit of craftsmanship, and why we have always respected skilled craftsmen.
Pay tribute to the spirit of craftsmanship and exchange skills to promote improvement
Establish strong links with the foremen circle
High-quality products are inseparable from the craftsmanship of craftsmen. The rise of domestic products is a concentrated expression of the continuous growth and upgrading of products made in China, and it is also the result of the practice of craftsman spirit.
Qiangpai Ceramics has been fully promoting the "Salute to Craftsmen" series of projects in recent years: in 2018, the "Salute to Craftsmen" campaign was launched for the first time; in 2019, the second season of "Salute to Craftsmen" activities was launched. It is particularly worth mentioning that the 2019 "Salute to Craftsmen" event traveled to 31 cities in 14 provinces, attracting nearly 3,000 foremen to participate. In these activities, Qiangpai Ceramics traveled through different cities, built bridges with 3,000 foremen, and inherited the mark of ingenuity that Qiangpai has adhered to over the years.
Through the "Salute to Craftsmen" activity, Qiangpai Ceramics has intensively cultivated craftsman channels and held nearly a hundred "National Foreman Skills Exchange Meetings", "Top Ten Good Craftsman Selection", "National Foreman Chief Lottery", "Me and Me" "Artisan's Story" and other marketing activities, build a channel service platform, implement new marketing channel construction, and use standardized platform management and service output to further enhance the brand's featured services and win user reputation.
Adhere to the upward power and strive to be a strong person in the ceramic world. Qiangpai Ceramics takes the needs of consumers as the highest standard, strives to create a domestic brand as its pursuit goal, keeps up with fashion trends, adheres to product quality, wholeheartedly makes every product, serves every family well, and provides consumers with to bring a better life.
(This article is provided by the enterprise)
