Introduction: In recent years, home customization has suddenly emerged in the industry. Under the leadership of leading brands, more and more companies have poured into the market, resulting in a stalemate in the market environment and a serious dilemma of homogeneity. All home furnishing companies should How to stand out in the market and open up new paths?
After several years of market accumulation in the home furnishing industry, the "customized exclusive home" craze has swept the market like a storm, with leading brands targeting the 400 billion blue ocean of high-end customized homes with a vast market space. In response to market development, various brands have changed their marketing strategies and moved towards the era of whole-house customization. They have added multiple categories or all categories to the competition for the customization market, and accelerated the capture of market share in all aspects.
Brand moves and fierce confrontation
Looking at the customized home furnishing industry in the post-epidemic era, various brands have launched "formaldehyde-free brands" to cope with the stalemate customization market, such as: Oppein launched the "Love Core Board" without formaldehyde addition, Sophia's "Kangchun Board", Holike's " "Original board" and so on. As more brands join the battle, aldehyde-free products will be fully rolled out, and the market will surely usher in a fierce competition.
In fact, it is not difficult to find out from the market actions of major giants that this time the battle for aldehyde-free addition is still dominated by price wars. But can the giants be able to win in the market just by relying on price concessions or the popularity of “aldehyde-free” products? Up and coming in the market?
In contrast, some brand companies have taken a different approach and explored better products on the basis of environmental protection. For example, Wrigley Home Furnishing's customized multi-layer moisture-proof boards have chosen to combine their own brand advantages and use the confidence of 26 years of moisture-proof and waterproof experience to launch environmentally-friendly, The unique board that is more moisture-proof sets the development trend of the home furnishing industry and triggers a new trend in the development of the home furnishing industry.
Wrigley breaks the situation and prevents moisture from leaving the circle
In terms of homogeneous products that are free of aldehydes everywhere, Wrigley Home Customization has made a clever move. In terms of product direction exploration, based on the brand's own advantages and experience, Wrigley multi-layer moisture-proof boards are used as the flagship product to differentiate from "formaldehyde-free" boards. Take advantage of the situation and start a custom-made track for Wrigley!
Talk directly to the pain points of consumption
As a leading brand, Wrigley Home Customization takes the lead in launching multi-layer moisture-proof boards, which is not "impulsive"uo; Initiative, Wrigley home customization has insight into industry development trends, understands the psychology of consumer users, and aims to solve pain points for home consumer users. In the post-epidemic era, in addition to the public paying more attention to home environmental protection and health, a better home life has also become people's expectation. Single furniture performance can no longer meet people's needs. Perhaps it is more durable, more resistant to heat and cold, and more environmentally friendly. Comprehensive products that are more moisture-proof, have better appearance, etc.
26 years of moisture-proof confidence
Thanks to Wrigley Sanitary Ware's 26 years of proven moisture-proof and waterproof technology, Wrigley's multi-layer moisture-proof boards naturally carry natural moisture-proof genes and have their own set of moisture-proof properties! In addition, the newly introduced aerospace-grade PUR edge sealing technology is used. Good edge sealing can effectively prevent water vapor from intruding into the interior of the board. At the same time, the essential waterproof facing paper can fully protect the board, isolate moisture penetration, and extend the service life of the furniture.
Strictly selected environmentally friendly substrates
Of course, in addition to excellent moisture-proofing, other properties of multi-layer boards cannot be ignored. Today’s environmental protection is hot, and you can also get a glimpse of it in Wrigley multi-layer moisture-proof boards. From the perspective of raw materials, we select high-quality eucalyptus wood that is 5-7 years old. The raw materials of the boards are healthy and environmentally friendly. According to the inspection report of the National Furniture Product Quality Supervision and Inspection Center, its formaldehyde emission is 0.041mg/m3, which meets the highest domestic standards. Under the protection of several measures, the environmental protection advantages of furniture products are ensured. !
Wrigley home customization not only strictly controls the problem of moisture, but also combines product upgrades to build consumers' ideal trendy homes in multiple dimensions on one board, allowing them to enjoy a beautiful and ideal life.
Product IP image
In addition, Wrigley Home Customization has also introduced "trendy slogans" such as "the more fashionable it is, the more capable it is", constantly exporting the concept of "moisture-proof" to consumers, creating product IP image, and increasing consumers' memory associations with multi-layer moisture-proof boards. Link home moisture proofing with Wrigley home moisture proofing boards. With its own advantages, we will respond to the fierce competition in the market, make new breakthroughs, and deeply penetrate the Wrigley Raceway!
Cross-border resource integration and strategic cooperation
If Wrigley's moisture-proof multi-layer board is a representative product that has suddenly emerged in the "formaldehyde-free" market, it is just the first step for Wrigley to break through. In addition to the product itself, it also returns to the future strategic layout of each company. The leading brands have proposed suitable solutions based on the current market situation. Its own future development strategy, for example, the leading company in the field of customization will transform from "Big Home Furnishing"The strategy has been publicly called back to "cabinet customization expert"; Wrigley continues the concept of "full space customization, one-stop service", implements the positioning of "global smart home master", and continues to take the road of customizing large homes.
Wrigley Home Customization focuses on product innovation and devotes itself to technology research and development, insisting on providing consumers with integrated kitchen + whole house customization + full bathroom customization + supporting furniture product system multi-category integration, a one-stop overall home customization space solution, and more Save worry, time, effort and money. With optimal space solutions, we meet consumers' expectations for an ideal home and provide consumers with innovative products and services that go beyond traditional ones.
On the road of customization, Wrigley once again takes a step forward to seize market opportunities, conduct cross-border cooperation with other industry brands, and become a resource integrator for whole-house decoration.
From the establishment of strategic cooperation with internationally renowned brands such as Siemens Electrical Appliances, Hettich, Blum, and Haier to the cross-border integration of Midea's smart products, there is no doubt that Wrigley's home customization territory is expanding. By integrating the resources of various brands and joining forces, Lay out the entire smart home scene, become an advocate of smart home lifestyle, and provide consumers with a better new smart home life.
Finally, from the above, we can see how Wrigley Home Customization used its own advantages to develop a Wrigley track in response to industry development and market difficulties. Wrigley Home's customized multi-layer moisture-proof boards are the first step to enter the customization market. They directly address consumers' pain points from multiple dimensions and fully meet the diversified needs of the market. In the future, Wrigley Home Customization will continue to expand its market territory with its flagship products and stay at the forefront of the industry with its differentiated product advantages!
