On the afternoon of November 21, 2020, the award ceremony of the much-anticipated 2020 Pan Home Short Video Competition was held grandly at Foshan Cihai International Business Center. At the ceremony, ten major awards including the Champion Award were announced from more than 3,000 entries. Among them, Guanzhu Ceramics (Happiness Space) won the Champion Award and became the biggest winner. In addition to the exciting awards ceremony, several powerful guests gave wonderful theme sharing, presenting a feast of ideas full of useful information around new media operations.
This event is guided by the China Building Materials Circulation Association and organized by Kuaishou Ideal Home, China Building Materials Circulation Association Ceramic Bathroom Distributors Committee, China Building Materials Circulation Association Ceramic Manufacturing Production Service Committee, Foshan Chancheng District Ceramics Industry Association, Foshan City Jointly sponsored by the Great Home Furnishing Industry Association (in preparation) and Guzhen Lighting News, co-organized by Yuohui Technology (Bobotu), Kuaishou Foshan Innovation Development Center, China Ceramics Home Network, Private Partnership Bureau Home Furnishing Channel, and Bathroom Toutiao Network, and sponsored by Ceramic Sea It is co-organized by International, Foshan People's Broadcasting Station, Boshihui, Hill Media Group, Zhongkelian, and Fengfang Ceramics.
Wonderful sharing full of useful information
In 2020, under the sudden outbreak of the epidemic, mobile video experiences such as short videos and live broadcasts exploded, becoming a phenomenon-level super outlet. Compared with the first competition in 2019, this competition is larger in scale, higher in specifications, wider in spread, and has greater influence.
At the beginning of the event, Li Zuoqi, vice president of the executive committee of the China Building Materials Circulation Association, chairman of the Ceramic Ware Distributor Committee, and president of Bathroom Toutiao.com, first took the stage to deliver a speech. He elaborated on the significance of this event from the perspective of industry development, fully affirmed and blessed the holding of this competition, and called on more brands to pay attention to new media operations to help the development of the industry.
Ji Xinjun, head of Kuaishou’s real estate category and director of operations of Kuaishou Ideal Home, made a special trip from the Beijing headquarters to Foshan to attend this event. He said that since the launch of this competition, more and more pan-home furnishing brands have entered the Kuaishou platform and improved their exposure and monetization capabilities through the Kuaishou platform. The future potential is promising. Although his speech was brief, it still made everyone feel the extraordinary strength of Kuaishou, the development trend and powerful power of short videos, and provided useful thinking for brands on how to view future marketing planning from a strategic perspective.
Lin Ying, vice president of Xinrunfeng Group and managing deputy general manager of Cihai International, said in her speech that it was a great honor for the short video competition award ceremony to be held at Cihai International for two consecutive years. This year, Ceramics International teamed up with a number of brands and cooperated with Kuaishou to launch a special live broadcast, and achieved very good results, with sales and exposure data exceeding expectations. Lin Ying believes that the trend of new media operations is unstoppable. She hopes that everyone will cherish this rare opportunity and operate with heart. She hopes that the pan-home furnishing industry will give birth to more "Internet celebrity sisters" and "Internet celebrity sisters" who are popular IPs like designer A Shuang. Brother Hong”.
As the full traffic support platform for this competition, Kuaishou is also a leading representative in the domestic short video field. The pan-home furnishing industry is an industry with low attention. How can we successfully create a brand IP with the help of Kuaishou? Zhang Bo, head of creator operations at Kuaishou Ideal Home, gave a keynote speech on "First Experience of Pan-Home Short Video Planting - The Platform Teaches You How to Operate", using rich and detailed data and specific and vivid cases to analyze the platform rules, The audience benefited a lot from the secrets and practical skills of work creation and account management.
On the just-concluded "Double 11", the sales of major e-commerce platforms once again broke new records, which also confirmed the trend of accelerating the shift of consumption online. How should the pan-home furnishing industry embrace the platform economy? Professor He Minwei, dean of the School of Information at Guangdong University of Finance and Economics, is also the dean of the E-Commerce Research Institute. In his keynote speech on "Platform Economy and Full Platform Marketing", he made a wonderful sharing on hot topics such as the organic integration of e-commerce and new media operations.
▲Internet celebrity anchor with 1.62 million fans and well-known Foshan Radio host Jia Sincerity
Who will win the various awards
As the initiator and main organizer of two consecutive video competitions, Liang Yuan, general manager of Yohui Technology and Private Partnership Bureau, saidThis competition was reviewed and summarized.
Liang Yuan said that the 2020 Pan Home Short Video Competition is the first of its kind in the industry and has received support from multiple industry associations/institutions. Kuaishou exclusively provides full traffic support, leveraging Foshan’s industrial advantages and the star effect of Internet celebrities. , jointly help pan-home brands keep up with the new marketing wave of the 5G era.
▲The image ambassador of this competition and the top traffic expert design in the general home furnishing field Shi Ah Shuang sent a blessing video
Liang Yuan believes that in the era of national live broadcasting, pan-home furnishing companies need a dedicated live broadcast management software. The "BoBoTu" live broadcast software launched by Yohui Technology can provide powerful live broadcast management functions for pan-home brand manufacturers, help customers create a three-dimensional live broadcast system for brands (manufacturers), dealers, and stores, and create professional services for customers and partners. A one-stop live streaming solution.
This competition uses a new form that combines "short video + live broadcast + internet celebrity", and also plans and organizes related research, promotion, training, exchange and other activities. After more than three months of fierce competition, the 2020 Pan-Home Short Video Competition with the theme of "Beautiful Life Impact Broadcasting" attracted more than 300 brand accounts to participate, and released more than 3,000 short video works and live broadcast works, with a total number of views. Nearly 60 million. Compared with the previous competition, the three key data indicators of this competition, including participating accounts, entries, and total playback volume, have all exploded. The entries are more diverse in style, more carefully designed, and cover a wider range of topics.
According to the competition schedule, after multiple stages of strength competition and professional review scores including preliminary auditions, online voting, advancement, and finals, the list of all awards for this competition has finally been released, which are One each for Best Popularity, Best Creativity, and Best Editing, 1 Gold Award, 2 Silver Awards, 4 Bronze Awards, and 8 Winner Awards. Among them, Guanzhu Ceramics (Happy Space) is notNot only did it win the Popularity Award and the Winning Work Award, but it also won the Champion Award, becoming the biggest winner of this competition.
Winners List
Gold Award (1 winner):
Happy Space (Guanzhu Ceramics)
Silver Award (2 people):
Brick Journey (Oshennuo Ceramics), Foshan Junshang House with Background Wall (Jian Shenuo)
Bronze Award (4 people):
Jinsi Yuma Ceramics, Ceramic Sea, Ah Q Talk Ceramics (strong brand ceramics), Yuehui Bobo Rabbit
Individual Award (3 people):
Best Popularity Award: Happy Space (Guanzhu Ceramics)
Best Editing Award: Xinzhongyuan Ceramics
Best Creative Award: Directional Ceramics
Winner Award (8 people):
Wrigley Bathroom, Xue Rongshuo Variety Space, Guanzhu Ceramics, Grace Ceramics, Matti Ceramics, Biao Xiaohe (Golden Silk Yuma), Xinhai Jialan Full Bathroom Customization, Langjing Bathroom
At this point, the 2020 Pan Home Short Video Competition has officially come to a successful conclusion.
▲Guanzhu Ceramics Marketing Director Li Yao shares practical experience in short video operations< /span>
▲ 8 accounts including Wrigley Bathroom won the 2020 Pan Home Short Video Competition Award
▲ Guanzhu Ceramics won the Most Popular Award in the 2020 Pan Home Short Video Competition
▲ Xinzhongyuan Ceramics won the Best Editing Award in the 2020 Pan Home Short Video Competition
▲ Directional Ceramics won the Best Creative Award in the 2020 Pan Home Short Video Competition< /span>
▲Four accounts including Jinsi Yuma won the 2020 Pan Home Short Video Competition Bronze Award
▲ Oceano Ceramics won the Silver Award in the 2020 Pan Home Short Video Competition< /span>
▲ Junshang Home Delivery won the Silver Award in the 2020 Pan Home Short Video Competition
▲ Guanzhu Ceramics won the gold medal in the 2020 Pan Home Short Video Competition
▲Taking a group photo
