On April 20, the "Cross-regional Slate Determining the Future" 2021 China Slate Summit, hosted by China Ceramics Headquarters, China Slate New Material Exhibition and Procurement Base, and Ceramic Industry News Digest, was successfully held at China Ceramics Headquarters. At the 36th Foshan Ceramics Expo, more than 500 government leaders, association guests, experts, scholars, and business representatives gathered here to discuss and share the multi-dimensional perspective of the development of the slate industry, and to continue to promote the high quality of slates. development, integrating strengths from various fields and empowering the future.
The 2021 China Rock Slab Summit innovatively adopts the "2+5" format, with 2 forums and 5 major speeches. Professional sharing spans the whole day, and the "rock" value is overwhelming. On the morning of the 20th, two theme forums hosted by Yin Hong, Secretary-General of the Foshan Ceramic Industry Association, and Bai Shenrong, founder of Slate SHOW, kicked off the 2021 China Slate Summit.
· The rock slab is in the sky, can it land on the ground? How to land?
Dr. Yin Hong discussed with Wei Haifeng, founder of Tie Master, and Guo Jianjun, chairman of Yanbao Technology, around the "rock board landing" process before, during and after the board landing process.
Wei Haifeng: There are three major pain points when landing rock slabs, namely the pain of hoisting them upstairs, the pain of cutting and the pain of paving them. Among them, the "laying and pasting" aspect is of great concern to me. If paving can be solved more professionally and quickly, the volume of rock slabs will increase rapidly, and volume will make the whole universal possible.
Guo Jianjun: The implementation of rock slabs is achievable. At the same time, Yanbao Technology Company is also working hard to promote the cost-effective implementation of rock slabs. The first is to change the pricing method, the logistics fee is based on the unit of the piece, and the price is stipulated; at the same time, the platform is used to centralized delivery. In addition, regarding how to implement it, Yanbao's recent project of using rock slabs for car bases and refrigerator doors may be able to provide you with some reference.
· The road to rock slab marketing—exploration, positioning, and momentum
In terms of slate marketing, the guests of the second online summit forum all shared different experiences around their own brands. Bai Shenrong, founder of Slate SHOW, Zou Degen, general manager of the marketing center of Zhongsheng Group, and general manager of the slate business unit Deng Shaoqing, Zhang Xiang, director of the gold medal enterprise slate material center, and Huang Jianhua, general manager of Hongtao ceramic slate, expressed their opinions.
Zou Degen: As the market develops, or companies' understanding of the market will gradually move towards the terminal, because only by mastering the terminal can companies survive or companies can control the market. Now many companies have established their own teams and are gradually de-platforming, setting up their own dealers at the terminal, building their own stores, and building their own brands. This trend will become more and more obvious, and the focus will be in this direction. I think it is both differentiated and focused.
Deng Shaoqing: People working in different channels need to understand the needs of customers in the corresponding channels. What are the pain points? Need something? Manufacturing companies often have an inertia that you sell what I do. Now many ceramic companies are like this: "I use various technologies to make great products. You can sell them. I have many dealers." ....." In fact, what customers want more is "What do I need, what can you provide me..." This is the opposite. No matter which channel you use, consumers must do research.
Zhang Xiang: How to make the rock slab bigger? First of all, we must open up the upstream and downstream channels. The entire slate channel at the terminal is the channel and delivery. How to open it up? Second, some upstream home furnishing companies need to transform their materials, such as dining tables, TV cabinets, coffee tables and other products, whose market share is increasing. When these large upstream home furnishing companies make changes in material selection, the improvement of rock slabs is very large. The third aspect requires the actual engineering application of rock slabs.
Huang Jianhua: It is necessary to increase added value. The current chaos in many rock slabs is caused by two reasons. The first is the overwhelming production capacity. The manufacturing rights are in the hands of ceramic factories, and application and circulation are If the power is not in the hands of our manufacturers, this will become a kind of anxiety. Second, the industry is in chaos because many slate manufacturers are not self-disciplined. For some very large orders, they place millions or tens of millions at a time and require ultra-low prices. To avoid absolute plate-based sales, you should have a clearer control over the form of product sales, such as whether to do inventory or customization.
On the afternoon of the 20th, the 2021 China Slate Summit offline main event was held in the multi-functional conference hall on the third floor of China Ceramics Headquarters | China Slate New Material Exhibition and Procurement Base. At the beginning of the event, Mr. Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association, and Tang Jieming, General Manager of Operations of China Ceramics Headquarters, delivered speeches at the conference.
Secretary-General Gong Wei affirmed the efforts made by the China Slate New Material Exhibition and Procurement Base since its listing, and also expressed his hope that the 2021 China Slate Summit will be better and better. He hopes that this summit can analyze the future development trend of slate. , for slate marketing, globalization, design application, and deepeningIt provides some ideas to solve the pain points of the industry and other industries, further promotes the gathering, resource sharing and cross-border integration of the slate industry, and leads the healthy and comprehensive development of the industry.
Tang Jieming took "Hi, slate! Hi, slate people! Hi, slate summit" as the main line, and shared his thoughts with the guests since China Ceramics Headquarters held the first China Slate Summit. Could Slate have gone to the other extreme? Tang Jieming believes that Yanban, which has more than 140 online products, will no longer be discussing "making things" in 2021, but should be discussing "making IP". When the IP is developed, the rock panel will become evergreen and the China Rock Panel Summit will become more and more exciting.
The "Slate Yellow Pages" was released at the conference. "Stone Slab Yellow Pages" is published by the Foshan Ceramics Industry Association in conjunction with the Ceramic Industry News Summary. The Yellow Pages collects and compiles a large number of information on upstream and downstream slate slab enterprises, aiming to create a comprehensive and authoritative mainstream information database for the industry. Yin Hong, secretary-general of the Foshan Ceramic Industry Association, introduced and explained the "Stone Slab Yellow Pages".
· Chen Qinxian
Marketing Assistant to the President of OPPEIN Group
Chen Qinxian delivered a guest sharing with the theme "The Future Has Already Happened". What are the future and current challenges for slate? Chen Qinxian thinks it is the design and installation of the system. Only design-driven marketing genes can help manufacturers and dealers sell good slates. In addition to the cooperation of hardware, the thinking and philosophy of the company are also very important. Being a brand company with customer thinking and ensuring the maximum customer value is also an urgent need for current slate brands to pay attention.
· Wei Jiguo, founder of HBI global imported ceramic tile selection platform
Wei Jiguo, who has 15 years of experience in international trade, based on his many years of observation, focused on the product matrix of 4 Italian ceramic groups (System, Panaria, Florim, Iris) and 2 Spanish platforms (NEOLITH, INALCO). We summarized and shared the equipment and channel layout, and also made a comparative analysis with Chinese companies. Wei Jiguo believes that the common characteristics of relatively mature international brands are product diversity, performance diversity and application diversity.
· ThanksExecutive Director/Design Director of Yingkai Tomson·Kenwen Creative Group
Xie Yingkai shared several unique design projects he created on the spot. In fact, he led the audience to think together: After the emergence of slate, which past design applications can be made better or even replaced? Xie Yingkai extracted details from several design cases such as high-end places, terminal public residences, commercial stores, and entertainment projects, and detailed new ideas for the application of rock slabs. Xie Yingkai believes that rock slabs bring us vague, unknown, and potential imagination space. From a commercial perspective, it can be regarded as a blue ocean. When we were all just thinking about how to compete in quantity and price, have we ever thought that there is a bigger blue ocean waiting for us?
· Zhang Baiqing, Professor of Jingdezhen Ceramics University
Zhang Baiqing's sharing this time was as "hard-core" as ever, systematically and rationally sharing how to evaluate the processability of rock slabs. What should we pay attention to when processing rock slabs? What will be the development trend of deep processing of rock slabs? Zhang Baiqing believes that in order to do a good job in deep processing of rock slabs, manufacturers must first have their own deep processing centers for rock slabs, and even have rock slab branches in each major region; secondly, they need to have a good service chain; and finally, they must make deep processing of rock slabs more flexible. , digitization, intelligence and other directions.
· Yin Hong, Secretary General of Foshan Ceramics Industry Association, Guangdong Province
Yin Hong shared 4 short stories with everyone, "Is the rock slab a false proposition?" ", "Can the rock slab fall to the ground? ", "Is there overcapacity in rock slabs? ", "Does rock slab need a brand? 》. Through short stories of personal experience, Yin Hong expressed her own views and finally made a vivid summary. "The ceramic tile industry has ranked first in the world on its development path, accounting for 60% of the world's share. This is the simple comma of our ceramic tile industry. Now we have entered a new era of slate. This is the comma, and there are also commas in front of it. There is a semicolon waiting for us to have more space and a larger stage. However, the entire process of ceramic tile development will never end. We should not be discouraged in the face of exclamation marks like cutting cracks, and we should no longer be afraid of wandering on the bank of the long river of ellipses in price wars. , don’t worry about the maze of question marks whether there will be surplus in the ceramic tile industry in the future. We must persist in our efforts. The road to development and advancement is never ending.”
The building ceramics industry is undergoing an unprecedented "material revolution". This revolution is driven by the production, processing, implementation, and marketing of slate slabs, with scene experience and service experience as the key. It requiresThe entire industry, upstream and downstream, must work together to create new potential for opening up. It is hoped that the 2021 China Stone Slab Summit can provide a different driving force for the industry and empower industrial channels, resource integration, brand marketing, application promotion, design implementation and other aspects. Help the accelerated development of rock slabs and lead a new pattern of industrial construction!
The content shared in this article is compiled from on-site recordings and has not been reviewed by the guests
For more detailed and exciting sharing, please stay tuned for follow-up related reports
Host
China Ceramics Headquarters | China Slate New Material Exhibition and Procurement Base, Ceramic Industry News Summary
Co-organizer
The 36th Foshan Ceramics Expo, White Rabbit Ceramics, Owen Lai, Slate SHOW
Support
Debosi Smart Home, Hongtao Ceramics | Rock Slab, Rock Slab Space Techslab, Hezhi Youxin
