On October 27, Mona Lisa Group Co., Ltd. (002918) released its third quarter report for 2021. The report shows that operating income from January to September 2021 was 4.927 billion yuan, an increase of 47.69% over the same period last year, and net profit attributable to the parent company was 417 million yuan, an increase of 10.07% over the same period last year. Among them, operating income in the third quarter was 1.847 billion yuan, and net profit attributable to the parent company was 135 million yuan.
In the third quarter, despite facing a series of uncertain factors such as dual energy control, large-scale power restrictions and production shutdowns, rush for goods and price increases, etc., which will continue to have an impact on the market, Mona Lisa is still moving forward steadily, and in technological innovation , environmental protection upgrades, service upgrades and other aspects have achieved good results. The invention patent for "a semi-transparent ceramic sheet decorated with ink for light absorption and its preparation method" won the 8th Guangdong Patent Excellence Award; the technology of the "research and development and industrialization of high wear-resistant fully polished glazed products" reached the international leading level, " The technology of the project "Research and Development and Industrialization of High Whiteness Green Body Ceramic Slate" has reached the domestic leading level.
Adhering to the development strategy of "Big Ceramics, Big Building Materials, Big Home Furnishings" and adhering to the 2C+2B two-wheel drive, in the third quarter, Mona Lisa launched a marketing digital project to improve efficiency, reduce costs, and expand the entire value chain. Digital operations are goal-oriented to empower marketing business and improve operational efficiency. At the same time, we created the IP for the 13th Smile Festival, continuously upgraded the service system online and offline, continued to deepen consumers' service experience, and deepened the connotation of "Smile Service Day"; launched the "Smile Paving·Exclusive Delivery" finished product delivery System, optimize sales service details, continuously stimulate and enhance user experience and terminal conversion effect.
In addition, in the third quarter, Mona Lisa participated in the Nanhai Tram Line 1 starting hall, wall, floor and cultural wall projects and they were officially put into use with the opening of initial operations; 6-meter panels Other core products were unveiled at the China (Beijing) International Fine Ceramics Exhibition and the Tanzhou Ceramics Exhibition. Green, environmentally friendly, high-looking, and high-quality comprehensively demonstrated the core strength of Mona Lisa Ceramics.
In the face of "dual carbon and dual control", power rationing measures have had a big impact on the traditional manufacturing industry. The low-carbon development trend of the ceramics industry has become increasingly obvious. Mona Lisa is increasing its efforts in While investing in technology research and development and innovation, we will expand the scope of industry-university-research cooperation, and jointly build a low-carbon environmental protection engineering technology center with Shaanxi University of Science and Technology to use technological innovation to assist the low-carbon development of ceramics and follow the path of green and sustainable development. Mona Lisa also became the first company in the ceramics industry to be selected into the first batch of "Guangdong Province""Enterprise with outstanding contributions to pollution reduction and carbon reduction" and was awarded the Nanhai District Environmental Protection Integrity Enterprise (Green Card).
Three quarters have passed since 2021. Mona Lisa has continued to make efforts in production capacity layout, new product development, and service system upgrades. It has added a new Jiangxi Gaoan production base to efficiently increase production and radiate to a broader market; In response to different consumer needs, we have developed and innovated a rich product series to lead the trend; we have shifted our thinking from selling semi-finished products to selling finished products, and we have continued to upgrade our service systems to provide consumers with a more considerate service experience. This series of measures has made Monali Shah is still moving forward steadily in the changing 2021, and its performance in the first three quarters has continued to grow steadily.
