The autumn breeze is refreshing and the sweet osmanthus is fragrant. In October, the thousand-year-old porcelain capital has a clear blue sky and welcomes guests from all over the world!
On October 29, following the successful conclusion of the 2021 Home Decoration and Two Sessions T20 Summit, nearly a hundred people including leading domestic home furnishing companies, leaders of industry associations, and well-known designers gathered at Wrigley Jingdezhen Base Park to hold the grand "China Home Decoration Industry" "Complete Product Standards" finalization meeting and Wrigley Home Furnishing Group's Millennium Jingdezhen Ceramic Culture Tour.
▲Family photos of guests attending the meeting
Xie Xin, deputy secretary-general of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce and president of Xihai Cornerstone Education
Hu Yunlin, Director of the National Building Materials Testing Center
Tubatu co-founder Xie Shuying
Cheng Wei, General Manager of Jinhua Decoration
Cui Lei, Design Director of Dianshi Decoration
Chen Zhen, Director of Decoration Design of Hunan Famous Craftsman
Zhang Zhiming, General Manager of Huaxun Tasteful Decoration
Luan Qinghua, Director of the Chongqing Office of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce
Luo Jin, General Manager of Brother Decoration
Wang Yuwei, Vice President of Shengdu Decoration
Duan Xiaojuan, Director of Supply Chain of Mingpin Decoration
Gao Zhiqiang, President/Founder of National Design Institute and AFFD Design Office
Stilwell, General Manager of Shanghai Yuanbai Architectural Design Office
Liu Liangzhou, founder/design director of Hong Kong Liang Space Design Office and Hong Kong LSD Design Office
Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group
Cheng Zhen, General Manager of Ceramics Division of Wrigley Home Furnishing Group
Meng Xie, general manager of Wrigley Key Account Division
Zhao Bin, General Manager of Customization Division of Wrigley Home Furnishing Group
......
(The above ranking is in no particular order)
The above-mentioned association leaders, home decoration leaders, well-known designers in the industry and company leaders attended the event.
Ultimate innovation and strength
On the morning of the 29th, leaders of the Home Decoration Industry Association, senior executives of various home improvement companies, and well-known designers, accompanied by Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, and other company leaders, visited Wrigley Sanlong Industry located in Jingdezhen, the millennium porcelain capital. Park base, visited the standardized production lines, factory workshops, and product exhibition halls of various categories under Wrigley Home Furnishing.
▲The guests visited the Jingdezhen factory workshop
In the ceramic tile exhibition hall, Wrigley composite light-grained tiles's unique texture, color and texture details aroused the attention of the guests. of careful attention. The guests at the meeting took a close look at new products on the market such as the "Shuxiang" Light Texture II Series, and exchanged views with base personnel on product development and design, paving technology and space applications.
▲Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, delivered a speech
At the subsequent symposium, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, delivered a speech on behalf of the company. In his speech, Mr. Lu warmly welcomed guests from outstanding decoration companies and industry associations across the country to visit Wrigley Home Jingdezhen Base Production Park for visit and guidance. He said that "complete decoration" has become the focus of the home decoration market in the past two years, and consumers' demand for home furnishings has increased. Gradually transition to home decoration and home furnishing combination products.
The products and supply chain of Wrigley Home Furnishing Group have inherited the concept of smart home from design, research and development, and manufacturing, manufacturing supporting products that reflect people's needs, products that satisfy consumers, and providing consumers with more convenient possibilities for smart and comfortable life. sex.
Standards first, empowerment for the future
In the afternoon of the same day, senior executives of Wrigley Home Furnishing Group held a finalization meeting for the "China Home Decoration Product Standards" with the home improvement industry association, leading home decoration companies, designers, etc. in the conference room of the Wrigley base in Jingdezhen to discuss how to build the standard for the entire decoration industry. Actively looking for new focus points for current market development and launching in-depth exchanges and dialogues.
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▲Xie Xin, deputy secretary-general of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce and president of Xihai Jishi Education (picture 1), Hu Yunlin, director of the National Building Materials Testing Center (picture 2), and Luan Qinghua, director of the Chongqing Office of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce (Picture 3) Speech
▲Cheng Wei, General Manager of Jinhua Decoration (Picture 1), Cui Lei, Design Director of Dianshi Decoration (Picture 2), Luo Jin, General Manager of Brother Decoration (Picture 3), Wang Yuwei, Vice President of Shengdu Decoration (Picture 4) spoke
▲Liu Liangzhou (Picture 1), founder and design director of Hong Kong Liang Space Design Office and Hong Kong LSD Design Office, and Stilwell (Picture 2), general manager of Shanghai Yuanbai Architectural Design Office, spoke
At the meeting, guests from the above-mentioned associations and decoration companies conducted heated discussions from multiple dimensions such as decoration channels, market development and consumer choice, and initially formed a consensus on home decoration acceptance standards and other issues.
▲Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, speaks
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, said in his speech that only by strengthening cooperation with related enterprises, opening up links, forming an industrial closed loop, and getting rid of industry difficulties can we promote the further development of the industry and better serve enterprises. Empower, realize the complementary advantages of home decoration channels, empower each other, and work together to provide users with better products and services and create a more satisfactory home environment.
Cross-border cooperation, harmony and win-win
This event is a reflection of cross-border cooperation and exchanges in China's home furnishing industry, and is also a strong proof that ARROW is a leading brand in the home furnishing industry. As an important industry under the Wrigley Home Furnishing Group, the Wrigley ceramic tile industry based in Taocheng has always attracted the attention of the industry.
▲Cheng Zhen, general manager of the Ceramics Division of Wrigley Home Furnishing Group, introduced to the guestsWrigley Composite Light Pattern Brick
From "Wrigley tiles" to "Wrigley composite light texture tiles", behind the brand strategic upgrade, witness What is more important is the differentiated focus strategy, the repositioning of the leading category, the advancement of the product route from popularization to specialization, and the transition of the brand route from industry brand to consumer brand!
▲JingdezhenWrigley Composite Light Pattern BrickExhibition Hall
After the transformation, Wrigley composite light texture bricks aims at the mid-to-high-end target customer group and focuses on "light texture" On the track, product renewal and terminal upgrades continue to empower home decoration channels, and have become the first choice for mid-to-high-end home decoration users with an ideal home background.
Anti-slip safety+ provides a solution covering the whole house space system such as living room, bedroom, kitchen and bathroom, outdoor, etc. for the partial renewal needs of newly renovated homes. It is loved by the majority of home improvement users; it covers ceramic tile shops, porcelain bathroom comprehensive The home decoration store model of stores and large home furnishing stores and the home decoration channel service system empower decoration enterprises and are favored by the majority of decoration partners.
With its strong group strength, differentiated products and complete supporting service concepts, Wrigley Composite Light Textured Tiles At present, it has reached strategic cooperation with nearly 100 home decoration companies such as Shengdu Decoration, Yezhifeng, Dongyi Risheng, Tubatu, Jingdong Home Decoration, etc., and its share of home decoration channels continues to increase rapidly.
Looking to the future, Wrigley Composite Light Textured Bricks will continue to develop products and improve supporting services.We are willing and able to carry out cross-border collaboration with leading decoration companies, and make unremitting efforts to promote the establishment of a complete home decoration system, provide users with the most ideal home space background, and draw a new blueprint for China's home decoration industry!
