Recently, listed ceramic companies have released their 2021 financial reports one after another. The overall performance of many companies did not meet expectations, and was even shocking. Against the background of the downturn in the construction and ceramics industry and even the entire home furnishing industry, ceramics companies at the top are still like this, and ceramics companies at the waist and below are facing severe challenges.
Facing the complex environment of sluggish industry demand, intensified reshuffles, and approaching turning points, how can ceramic brands win? Some brands may respond to difficulties by reducing capital investment, which is the so-called "laying down"; however, on the road of brand building, failure to advance will lead to retreat. With the advent of a new consumption era, ceramic brands must actively cater to new trends, capture new traffic, and achieve transformation and advancement from "industry-recognized brands" to "consumer-recognized brands". This is the only way to deal with the industry crisis.
The selection of the "Top Ten Architectural and Sanitary Ceramics Brands" is an activity with distinctive IP that helps ceramic brands transform from "industry-recognized brands" to "consumer-recognized brands". Relying on China Ceramics Network's "three high advantages" of high weight, high traffic, and high value, it has been held for 12 consecutive years, and has created "visible search results across the entire network, selection for 12 consecutive years, authoritative and fair awards, creation of word-of-mouth public opinion, and network-wide Six major advantages of media coverage and occupying users’ minds.
On April 18-28, the finalist competition (online voting) for the 2022 "Top Ten Architectural and Sanitary Ceramics Brands" selection event was officially launched. This round of voting will determine the list of ceramic brands that are qualified for the selection event. Now, this fierce finalist competition has ended at 23:59 on the 28th, and the list of shortlisted ceramic brands has been born!
A total of 135 ceramic brands participated in this round of voting, and 30 brands were successfully shortlisted. The total number of valid votes received was 450,000+ (pieces), and the highest number of votes received by a single brand was 38,000+. Compared with previous years, the number of votes and web page visits for this finalist competition reached new highs. The following is the list of shortlisted ceramic brands:
Elder Tile
Number of votes: 38933 votes
Guangdong Qiang Tiles·Stone Slabs
Number of votes: 33221
Vero Eco Brick
Number of votes: 23790
Nengqiang ceramic tiles and rock slabs
Number of votes: 22873 votes
Marshal Tao Tiles
Number of votes: 21545
Huiya Tiles
Number of votes: 19429 votes
Lee Home Tiles
Number of votes: 19037 votes
Laideli Ceramics
Number of votes: 17671 votes
KMY international light luxury tiles
Number of votes: 17414 votes
Oceano Tile
Number of votes: 16560 votes
Mona Lisa Tile
Number of votes: 16509
Jiajun Ceramics
Number of votes: 14821 votes
Marco Polo Tiles
Number of votes: 14371 votes
Hongyu Ceramics
Number of votes: 12624 votes
Jianyi marble tiles
Number of votes: 11603 votes
Nobel Tiles
Number of votes: 11093 votes
Hengfu Tiles
Number of votes: 10262 votes
Dongpeng Tile
Number of votes: 10241 votes
Qianghui Seiko Tiles
Number of votes: 9699
Golden Helm Tiles
Number of votes: 9060
Shunhui Tiles·Stone Slabs
Number of votes: 8863
Shuangqing Tiles
Number of votes: 8621 votes
Wrigley Composite Light Pattern Brick
Number of votes: 8605
Xinruncheng Tiles
Number of votes: 8195
Lion Tile
Number of votes: 7959
Olanger Ceramics
Number of votes: 7851 votes
Welsh Pottery/Slate
Number of votes: 7718
Asian Tiles
Number of votes: 7414 votes
It can be found that the 30 "outstanding players" shortlisted above are all ceramic brands that are often active in the upper reaches of the industry and have a large fan base and considerable popularity in the terminal first-tier market. Next, Zhongtaojun will take stock of some ceramic brands that have good momentum of development and outstanding performance in online voting in recent years. If you like them, please give them a call in the message area!
Elder Tile
Number of votes: 38933
Dajiulu's original "super wear-resistant diamond glaze" national patent technology, its products have a wear resistance of more than level 4, which is 3 times higher than ordinary ceramic tiles, overcoming the consumer pain points of the industry that ceramic tiles are easy to scratch and wear. In 2021, the second-generation micro-engraved ultra-wear-resistant diamond glaze technology of Bighorn Deer was launched, which fully increased the wear-resistance index of ceramic tiles to more than 6,000 revolutions, and the anti-skid performance reached Class A, achieving world-leading both wear-resistance index and anti-skid performance.
In 2021, after acquiring Guangdong Jianxing Ceramics Factory, Dajiaolu added Kaiping 5th factory and Xinhui 6th factory. With its world-leading intelligent production equipment, it will provide global consumers and partners with more stable and reliable Higher quality super wear-resistant ceramic tile products. It is reported that in 2021, Dajiaolu has 938 new dealers, the number of dealers nationwide has exceeded 2,000, and the number of specialty stores nationwide has exceeded 3,000. The company's revenue has increased by more than 130%, and products are in short supply in the terminal market. The Big Horn Deer Super Wear-Resistant Ten Thousand People PK Competition has been extremely popular since its inception. More than 1,800 games have been held in 238 cities across the country. A total of more than 90,000 people participated and 540,000 people witnessed it on site. A total of 9.5 million yuan in bonuses were distributed.
Vero Ecological Brick
Number of votes: 23790
Vero Eco Brick was established in 2002 and is a benchmark brand of healthy functional ceramics under Guangdong Haosheng Enterprise. The products are positioned as healthy and functional ceramic tiles, covering eight series including ecological healthy marble, ecological slate, ecological modern bricks, antibacterial anti-skid bricks, super crystal stone, polished tiles, and porcelain tiles, dozens of specifications, and more than 100 products. Currently, it has three major production bases in Baini Town, Foshan City and Heyun Town, Qingyuan City, with a total area of 2 million square meters, an annual output of 115 million square meters, and more than 4,000 employees.
Since 2019, Vero has completely embarked on the "road of evolution" and made comprehensive efforts from multiple dimensions such as product research and development, brand image, channels, marketing, and terminals to further enhance its brand value. It is reported that Vero's performance in 2020 will increase by more than 20% year-on-year, and it will complete its full-year sales for 2020 in October 2021. It is expected that brand sales will increase by more than 26% in 2021.
In 2021, Vero has carried out a drastic and comprehensive renovation of the headquarters exhibition hall; it has held three consecutive seasons of the "Ecological China Tour·Public Welfare Pet Fan Festival" national linkage activities, of which the sales of the linkage activities in the third quarter reached 3792 million; in response to terminal demand, it has launched an ecological store investment model of "light investment and high output, zero threshold to join a small store, starting from 60 square meters"; Vero will have 35 new dealers and exclusive stores signed in 2021, and the number of integrated partners 25, including 8 engineering partners.
Can strengthen ceramic tiles and rock slabs
Number of votes: 22873
As a model of leading enterprises in the industry, Nengqiang has four modern production bases with a total area of more than 3,800 acres. It is the only enterprise in the industry to have two production bases in Chancheng, Foshan; it has 25 production lines and an annual production capacity of up to 70 million square meters. Since its establishment, Nengqiang has won more than 300 honors, has more than 1,000 domestic authorized stores, exports to more than 40 countries and regions around the world, and serves more than 10 million families.
In 2021, Nengqiang will realize a comprehensive upgrade of the brand, and comprehensively evolve from multiple dimensions such as brand image, product iteration, and service system.. In terms of brand building, Nengqiang has introduced a new wide-body kiln, and production lines No. 5 and 6 have been put into operation, accelerating the industrial upgrading process of the production base; it has made a strong appearance on CCTV's "Extraordinary Craftsmen" to convey that the Nengqiang brand has focused on quality for 23 years and has never failed to achieve its goals. The corporate belief of reform; "Ingenuity is strong, finished product is delivered" large-scale national linkage thanksgiving promotion season made a high-profile appearance at the Guangzhou South High-speed Railway Station. The event has won the support of a large number of consumers and has achieved remarkable results. At the same time, the Xingchenhai and Suyan series products launched by Nengqiang in 2021 have been highly recognized by dealers and consumers across the country.
Marshal Tao Tiles
Number of votes: 21545
Tao Yuanshuai was founded in 2007. It has a production base covering a total area of more than 1,500 acres in Zhaoqing, Guangdong, and has 8 complete ceramic automation equipment production lines imported from Italy, with an annual output value of more than 2 billion yuan. In 2019, Tao Yuanshuai signed international superstar Donnie Yen as a brand spokesperson. In the same year, his brand value was evaluated by an authoritative organization as high as 12.858 billion yuan.
In 2021, Tao Yuanshuai released the latest brand slogan "I choose Tao Yuanshuai for ceramic tiles". The new image of its brand spokesperson Donnie Yen has landed in 13 major airports across the country including Beijing, Shanghai, Shenzhen and Wuhan; it has created a "melting" Two high-end series of products, "糳yan" and "Susu", have won unanimous praise from the terminal consumer market. In 2021, Tao Yuanshuai performed outstandingly in terms of brand marketing, product research and development, investment and franchising, etc., with annual performance increasing by 35%.
In 2022, Tao Yuanshuai renewed his spokesperson Donnie Yen and proposed the concept of "new first-line" ceramic tile brand for the first time. At the same time, he will accelerate the process of promoting the "new first-line" leading ceramic tile brand.
Huiya Tiles
Number of votes: 19429
EstablishedFor 23 years, Huiya has always adhered to the high level of grinding quality and created fine products for a better life. At present, Huiya has established more than 1,000 sales outlets in China. With its excellent product quality, it has been widely used in 10,000+ high-end landmark projects. It has successively reached strategic cooperation with more than 20 top 100 listed real estate companies such as Longfor and China Resources Land. Under the pressure of strict domestic control policies and rising raw material and energy costs in 2021, Huiya achieved 218 new agents and achieved double-digit performance growth throughout the year.
In order to shorten the service distance between the factory headquarters and dealers, Huiya has set up branches and large warehouses in Nanjing, Yingkou, Linyi, Quanzhou, Tianjin, Zhengzhou, and Ningbo with its Foshan headquarters as the center, and launched a central warehouse model to greatly reduce the workload. The operating pressure of agents. In 2021, Huiya Tile launched the Ten Million Red Sea action advertising plan, and "Huiya Red" swept through all core provinces across the country; at the same time, it launched 5 national joint promotions, with generous profits benefiting the whole country; it dispatched sales leaders to empower terminals , providing one-to-one marketing assistance to dealers.
KMY international light luxury tiles
Number of votes: 17414
KMY, founded in 2003, is a mid-to-high-end ceramic tile brand under Hongyu Group. KMY closely follows the wave of affordable luxury consumption in the new era, seizes the high-growth market, and proposes three positionings: internationalization, affordable luxury, and differentiation. . KMY has three major production bases and imports high-quality equipment and glazes to ensure the output of high-quality products. At present, KMY products cover 8 major categories, 12 major specifications, and more than 400 styles and colors, achieving full channel coverage of retail, distribution, designers, decoration, and engineering; KMY international light luxury stores are spread across the country, with light luxury fashion elements to help Visual marketing, 1:1 real-life restoration creates an experiential space to help consumers discover product value, quickly select products and promote transactions.
In 2021, KMY International Light Luxury Standard Store will be further upgraded to highly integrate international aesthetic concepts with the brand to create a light luxury and fashionable space atmosphere. The products cover any connected large slabs, medium slabs, rock slabs, marble tiles, modern Interior wall tiles and other series of products inject new vitality into brand development.
Oceano Tiles
Number of votes: 16560
Oshenno was formally established in 2000 and is a subsidiary of the listed company Diou Home Furnishing. As a partner in the aerospace industry, Oceano has a strict standard system in raw material selection, process settings, factory inspection and other aspects. It perseveres in forging craftsmanship and strictly controls quality based on high standards. It has an internationally advanced building ceramics R&D center - Diou Home Furnishing Central Research Institute, which is equipped with more than 150 senior technical experts and nearly 600 R&D personnel all year round. The total R&D investment in 2021 will exceed 200 million yuan.
In 2021, Oceano proposed a new brand positioning of "elegant luxury lifestyle home" and launched eight series of elegant luxury new product elements [Nebula Fantasy Shuimu Tsinghua]; at the same time, it proposed an A+ space delivery large service strategy to coordinate brand nationwide services Business partners jointly promote the implementation of A+ space delivery services, and build and continuously improve a complete closed-loop service system of "products + services". In the future, Oceano will rely on the "Oceanno Online" cloud business platform and more than 2,000 offline experience service centers across the country to strive to become a consumer-centered "total ceramic tile solution" operating service provider.
Mona Lisa Tile
Number of votes: 16509
Monalisa was founded in 1992. Its group is one of the few A-share listed companies in the construction ceramics industry. It has four modern construction ceramics production bases and a total of 37 production lines. Its products include ceramic tiles, Ceramic plates (thin plates, large plates, rock plates), porcelain art and other categories. Over the years, Mona Lisa has participated in the construction of eight major venues for the Beijing Olympics, ten major venues for the Guangzhou Asian Games, the Hong Kong-Zhuhai-Macao Bridge and other key domestic and foreign projects. It has signed a contract to become the designated ceramic tile supplier for the China Pavilion at the 2020 Dubai World Expo, and the 19th National Pavilion in Hangzhou in 2022. The official exclusive supplier of architectural ceramics for the Asian Games.
In 2021, Mona Lisa 9000×1800 (mm) ultra-large size polished ceramic rock slab was launched, demonstrating its hard-core strength in the field of rock slab manufacturing; it has successively launched "Smile Service Day" and "Smile Paving" ·The "Exclusive Delivery" finished product delivery system upgrades the system output terminal through a series of services, thereby quickly improving terminal marketing capabilities and optimizing sales service details.
Jiajun Ceramics
Number of votes: 14821
Jiajun was founded in 1998 and has always been based on innovation and quality for more than 20 years. Since its launch, Jiajun has been keeping up with the development of the times, making continuous breakthroughs and rising steadily in the complex and ever-changing market environment. In 2021, Jiajun Mengzi flagship store held a grand opening ceremony during New Year's Day. The opening day was full of activities and achieved impressive results. At the same time, it was launched in Huizhou, Wushan and other places at the same time, opened with great success, and was widely praised and favored by customers.
Marco Polo Tile
Number of votes: 14371
As the first "10 billion" brand in the building ceramics industry, Marco Polo is committed to "creating the first world-renowned brand for Chinese ceramics." Its subsidiaries are one of the most powerful architectural ceramic manufacturers and suppliers in China, and currently have five major production bases around the world. Currently, Marco Polo has one of the first national laboratories in the industry to pass CNAS certification, has successfully applied for more than 1,000 national patents, and has dozens of scientific and technological achievements that have reached the "internationally leading" and "internationally advanced" levels.
In 2022, Marco Polo officially launched the "Marco Polo Slab·Whole House Quick Installation Integrated System", which includes SK fine seamless paving, micro-seam paving system and composite slot-type dry paving quick installation system, truly solving the problem of rock slab delivery "The last mile". In addition, Marco Polo Holdings has actively built a photovoltaic production line. Currently, the Marco Polo Slate Green Smart Factory has a photovoltaic panel area of 680,000 square meters and can generate 100 million kilowatt hours a year.
Dongpeng Tiles
Number of votes: 10241 votes
As an A-share listed company, Dongpeng has developed into a top brand of architectural ceramics in China and even the world with its original intention of "persisting in being a national brand and being the first brand if it wants to do so" for 50 years. After 50 years of development, Dongpeng has become the leading brand in the domestic building ceramics industry. It has 10 major home furnishing production bases and 7,000 specialty stores across the country, and its products are exported to more than 100 countries and regions on 6 continents.
In 2021, Dongpeng was selected to become the official ceramic tile supplier of the Beijing 2022 Winter Olympics and Winter Paralympics, and jointly launched the "Warm House Action" with the Zhangjiakou Municipal Committee of the Communist Youth League to provide warmth and guarantee for Zhangjiakou city volunteers by building 6 buildings The service station received a special report from the People’s Daily. In 2022, Dongpeng will celebrate its 50th anniversary. In order to realize the corporate vision of "Centennial Enterprise, Dongpeng of the World", Dongpeng will continue to enhance the core competitiveness of the enterprise and accelerate the pace of change, innovation, transformation and upgrading.
Qianghui Seiko Tiles
Number of votes: 9699
Qianghui was founded in 2002. Over the past 20 years, Qianghui has been working steadily and has received countless honors. It has been awarded the title of Top 500 Asian Brands, Top Ten Ceramic Brands, Foshan Standard Product Enterprise, Guangdong Contract-abiding and Credit-worthy Enterprise, National High-tech Enterprise, etc. An authoritative honorary award. In terms of products, Qianghui has formed a product architecture system with "quality" and "design" as its two cores. With strong intelligent manufacturing and green intelligent manufacturing capabilities, we continue to conduct product research and development for young consumer groups, and are unique in texture design and display design.
In recent years, Qianghui has integrated online self-media platforms such as Douyin, Xiaohongshu, and Zhuxiaobang to achieve strong exposure, and offline covered high-speed rail, expressway, subway and other channels to create a comprehensive and three-dimensional communication matrix to create a high-end differentiated brand. image. This year, this year, we will focus on helping new media operationsThe terminal creates a brand matrix. With one lead and hundreds of millions of traffic flowing through the headquarters’ Douyin, Qianghui’s hundreds of dealers’ Douyin accounts achieved rapid fission.
Golden Helm Tiles
Number of votes: 9060
Jinduo was founded in 1993. After 30 years of ups and downs, it has grown from high-quality light bricks to an innovative green ceramic enterprise with R&D, production and sales. Currently, Jinduo has built two major production bases in Guangxi and Foshan, and has opened more than 1,000 stores across the country.
In 2021, Jinduo Ceramics has invested a total of 500 million yuan to upgrade and transform the equipment of its two production bases in Xiqiao, Foshan and Tengxian, Guangxi. At the same time, it has put into operation two new slate/large slab production lines to further meet the needs of the end market. Supply requirements. In 2021, Jinduo announced the launch of the "Thousands of Quality and Beautiful Stores" plan. Since the launch of the Jinduo Quality Store plan in 2021, Jinduo has launched a nationwide investment promotion, attracting many excellent partners to choose Jinduo. So far, Jinduo has signed contracts in more than 30 key cities, and its 30-year brand strength has once again been affirmed and confirmed. .
Shunhui Tiles·Stone Slabs
Number of votes: 8863
Since its establishment in 1998, Shunhui has developed into a domestic ceramic industry aircraft carrier enterprise with strong scale and strength, huge production capacity and output value, and complete supporting facilities. It has three modern production bases covering an area of more than 4,000 acres. Adhering to the brand proposition of "China Shunhui, a major brand, China Shunhui, China Shunhui", Shunhui is committed to creating a happy living space for consumers.
In recent years, Shunhui has launched many high-quality products - "Natural Dance" and "Damei World Slate", which have been widely praised by the market. In order to comply with the diversified market trends and meet the new consumer demands of the market, Shunhui launches high-end slate - Dashe Jisi, with &ldThe attitude of "innovation" is on the road to leading product research and development. In 2022, in order to solve the pain points of consumers' decoration, improve and innovate the service system, Shunhui launched product package paving services and established a complete after-sales system.
Wrigley Composite Light Grain Brick
Number of votes: 8605
As a professional brand of ceramic tiles under the Wrigley Home Group, Wrigley composite light-grained tiles are one of the core categories in Wrigley Home’s whole-house space solutions. Since its establishment in 2007, it now has 870+ sales outlets nationwide, 96% of which are distributed in high-end home furnishing stores in various regions across the country. Wrigley products are exported to more than 60 countries and regions around the world, including the United States, Italy, Singapore, and Australia.
After 15 years of brand development, Wrigley has opened a first-class domestic ceramic tile production line with an annual production capacity of 30 million+ square meters. It has a national CNAS qualified central laboratory and has obtained many R&D patents and core technologies. It is a company with both strength and influence. A comprehensive high-end ceramic tile brand.
Xinruncheng Tiles
Number of votes: 8195
Xinruncheng was founded in 1998 and has two modern garden-style production bases of nearly 500,000 square meters. In 2019, the Xinruncheng brand was fully upgraded, and the new positioning of "Strictly Selected Bricks" was released. With the mission of "Strictly Selected Empowering a Better Life", it used strict selection ideas to establish corporate internal control standards that are stricter than European standards and national standards. At the same time, we strictly select the styles and craftsmanship that the market really needs, and support 7-day no-reason returns, meeting the brick requirements for high-quality decoration in modern homes.
At the beginning of 2022, Xin Runcheng joined hands with Keda to start a digital manufacturing project, writing a new chapter in the company's digital transformation and upgrading; it launched the Natural Texture Selection·Plain Color Era, and continued to innovate products to meet consumers' different decoration needs; Create brand image and insert advertising into Foshan Metro Line 2Guangzhou South Railway Station, Xilang Station, Kuiqi Road Station, and Nanzhuang Station.
Lion Tile
Number of votes: 7959
Lion was founded in 2002. Over the past 20 years, Lion has always insisted on continuous efforts at three levels: product research and development, product quality, and brand influence. It has now become a large-scale modern ceramic enterprise renowned both inside and outside the industry, with an annual output of Ranked among the best in the industry. It is worth mentioning that since 2012, Lion has been ranked among the "Top Ten Ceramic Brands" for ten consecutive years.
In 2021, Lion teamed up with Italian Carobbia, the world's number one glaze company, to spend a year developing the exclusive invention patent "Lion High Hard Glaze" and launched Lion High Hardness Marble Tiles. In the future, Lion Ceramics will rely on the powerful dual-core marketing center + dual production base operation model of Guangdong Foshan in the south and Foshan in the north, combined with the national distributed branch warehouse management system and "high hardness creates high wear resistance" and "China's high-hard marble The new brand functional positioning of "Pioneer of Ceramic Ceramics".
Wells Ceramics/Stone Slabs
Number of votes: 7718
Wells was founded in 2000. It is a large-scale, modern and large-scale architectural ceramics manufacturer with a high reputation in the industry. It is also one of the few companies in the industry that has participated in multiple "national standard formulations". It has several large modern ceramic production bases in Qingyuan, Foshan, and Tengxian County of Guangxi, as well as dozens of world-leading modern intelligent automatic production lines, and its production capacity ranks among the best in the industry.
Wells products cover ten categories including rock slabs, large slabs, raw stones, porcelain polished tiles, fully glazed ceramic tiles, soft marble, modern antique tiles, Zhen wood, and Yulingbi glazed tiles. The main specifications range from 300×300mm to 1200×3600mm, with thousands of designs and colors. In 2021, Wells sincerely invites top international designersMaster Ji has built the Wells Global Marketing Center, which is located on the golden central axis of Foshan and covers an area of nearly 10,000 square meters. It has made a gorgeous debut with a new image that is more international, youthful and fashionable.
Asian Tile
Number of votes: 7414
Over the past 49 years, Asia Ceramics has always adhered to the brand mission of "creating all the beautiful aspirations of human beings for human life", constantly breaking through technical barriers, independent innovation, improving the comprehensive strength of the brand, and leading the development of the industry. Adhering to the intelligent, green and integrated production concept, Asia has invested nearly 2 billion to build a large-scale advanced ceramic production base covering an area of about 2,000 acres. It has successively established 24 provincial branches and 15 central warehouses to continuously improve supply. system, service system.
Since 1973, Asia has successively created 7 major human settlement health product systems with the value proposition of "scientific human settlement and healthy life", witnessing the human settlement ideals of four generations. In 2022, Asia takes protecting the new green life as its own responsibility and grandly launches new products of the year: Asia Anti-Slip+, Healthy Porcelain Wall Panels and Graphene Warming Porcelain System.
