On September 3, the 12th China Real Estate and Pan-Home Industry Cross-border Summit with the theme of "New Opportunities and Big Brands" and the 2022 "Top Ten Brands of Building and Sanitary Ceramics" were held "The award ceremony was successfully held at the Qiaoshan Cultural Center in Foshan. The award ceremony was hosted by the China Architectural Decoration Association as the guiding unit, the Material Application Branch of the China Architectural Decoration Association, and the China Ceramics Network. Elites from inside and outside the industry gathered together to discuss new developments in the industry. New trends.
The organizing committee for the selection of the top ten brands of China's architectural and sanitary ceramics comprehensively considered the participating brands from multiple dimensions such as brand expression, development potential, and product quality level. Through layer-by-layer screening, KIMS Slate|Coscat successfully won the heavyweight award of "Top Ten Slate Brands" by virtue of its innovative and high-quality brand image, leading strategic development model and good market performance. Add another honor to the honor roll.
KIMS Slate | Kosi Cat Honor Medal
The Internet economy has changed the channels for the dissemination of products, services and information. KIMS slate|Coscat takes user needs as the core, always respects youth, constantly pursues change, injects new blood into the brand, and caters to new consumer groups. and consumption habits.
KIMS slate | Kesimao brand image "Keke" and " Sisi"
KIMS Slate | Kesimao New IP Conference and Online Investment Promotion Conference
First of all, the brand upgraded its brand in the "KIMS Slate New IP Conference and Online Investment Conference" held on March 1 this year, and launched KIMS Slate. The new IP "Coscat" image creates a thoughtful and warm brand image through the lively cute pet image, promotes the spread of brand reputation, and captures the minds of today's young consumer groups.
It is reported that Kosi Cat is a lucky cat, and it is also a happy cat that means good things, looks forward to being together, and treats the company like home. It not only places its strong determination on the KIMS rock slab | Kosi Cat sprints to the rock slab position, but also shows KIMS The unique design power of KIMS | KIMS. While promoting brand building, KIMS also launched a floor-to-ceiling design application system for slate specialty stores at the conference, including high-end slate shopping malls, designer stores, and websites. There are three core elements: the red slate exhibition hall market store and the warehousing operation center slate supermarket store.
KIMS Slate | Kosimao Youth Plain Color Renewal and Upgrade Conference
Secondly, KIMS slate | As a slate brand that pursues youth, fashion, design and technology, it always aims to win the favor of young people and is keenly aware of the rise of plain home decoration styles. On June 8, the newly upgraded youth plain slate was released through an online live broadcast. The new product consists of dozens of products with elegant color designs, including microcement, stone grain, terrazzo, solid color, wood grain, and cloth grain. Great style and texture. The same color series covers full specifications from 600×1200mm, 750×1500mm, 900×1800mm, 1200×2400mm to 800×2600mm, etc., which can meet the application of all decorative spaces.
KIMS slate | Li Xiaogang, deputy general manager of Coscat Group, said: "Brand positioning, strategic promotion, and value empowerment all need the support of hard core strength, otherwise it will be empty talk." Therefore, KIMS slate |Coscat uses the power of the Group to invest a lot of manpower, financial and material resources, closely follows the pulse of the times, and conforms to the development trend. In today's era of product iteration,Days, constantly innovating.
KIMS Rock Slab | Kesimao “Internet Celebrity Store Incubation Plan”< /span>
In addition, from July 10th to 11th, KIMS Slate|Coscat also made corresponding changes in the marketing model, and joined hands with the Shuidao Qucheng team to develop a marketing training program for dealers around new retail channels, officially launching the " The first batch of dealer trainees were trained under the "Internet Celebrity Store Incubation Plan". Through training on new media platform operation skills such as video accounts, Douyin, Kuaishou, Xiaohongshu and other new media platforms, the digital marketing capabilities of terminal dealers in various places were accurately improved, and the distribution team was led by Businesses develop new media channels. It is reported that with the actual implementation of the first batch of students, KIMS Slab | Coscat will continue to carry out and strengthen training in the future. Each batch of students will be provided with a half-year accompanying course, and eventually all dealers will be familiar with new media operations. , to empower sales.
It can be seen from the above brand actions that KIMS Slabs|Coscat is well-deserved to be awarded the "Top Ten Slate Brands".
