The sales volume of single building materials stores has dropped significantly, and profits have become thinner. Many dealers are complaining, but there is nothing they can do. Even the manufacturers have not been able to find the most effective response, let alone the ceramic tile dealers at the end of the industry chain.
Times make heroes. When many people seem to be at the end of their rope, some newbies in the industry are constantly exploring and creating a new world of their own. One hundred days ago, Liu Zhaoyang was just a young man getting involved in the business world. Now, Liu Zhaoyang has become a dark horse in the ceramic tile industry in Cangzhou. He is leading his young team to create business miracles with innovative models.
Melco Marble Tile Cangzhou Store Team
As soon as I got into ceramics, it was as deep as the sea. From then on, selling bricks became an obsession
When I met Liu Zhaoyang in May this year, he had been selling ceramic tiles with his father for a short time. He didn't talk much, but he seemed calm and practical. Among the national dealers of Melco marble tiles, Liu Zhaoyang is the only "second generation" born in 1995. His two years of working experience in Shanghai have cultivated his perseverance.
Melco Marble Tile Cangzhou Store Dealer Liu Zhaoyang
The first contact with Melco marble tiles allowed Liu Zhaoyang to find business opportunities among younger consumer groups. The differentiation of the products prompted him to reach strategic cooperation with the Melco brand without hesitation. The Melco headquarters immediately arranged a professional sales, planning and design team to prepare for Cangzhou Melco's preliminary work and provide one-on-one assistance.
Melco Marble Tile Cangzhou Store
Liu Zhaoyang made it clear: Melco Marble Tile Cangzhou Store will establish a standardized modern exhibition hall in accordance with the requirements of the headquarters. The current Cangzhou store covers an area of more than 200 square meters, and the team is still expanding. The second is to build Melco marble tiles into a local benchmark brand in Cangzhou and seize the new retail market with innovative models.
Traditional businesses have no future, borrowing ships to go to sea is the best option
Liu Zhaoyang believes that the extensive agency sales model that has been followed for many years in the ceramic tile industry is outdated, and both ceramic tile manufacturers and dealers are facing a complete reshuffle. In this change, ceramic tile manufacturers shoulder the important task of model innovation and draw on the past experience of their parents. If traditional dealers still hang themselves on an "old tree" and do not actively think of "borrowing ships to go to sea", they will Will definitely be eliminated.
Melco Marble Ceramics digitally creates a "45-day profit model" to solve confusion in terms of products, channels, decoration stores, training, activities, etc., and build a company that adapts to local regulations.The standardized business model and a complete operating model allow ceramic novices to counterattack and become sales elites.
Be cautious about diversification and make money easily by following manufacturers
In the past two years, dealers in the home building materials industry have been relatively impetuous, which can be said to be the result of blind diversification. Liu Zhaoyang said that diversification is the general trend, but it must also be adapted to local conditions. In order to control the risk of blindly following trends, Melco Marble Ceramics regularly provides professional guidance to its Cangzhou store, and provides regular guidance to the store every month to fully control the risks and development strategic planning of each business.
Liu Zhaoyang believes that the new retail model should start with the simplest products. Melco Marble Tiles Cangzhou Store has locked in its most competitive new products of the mansion series and developed its own designer channels.
From working alone to working as a team, from zero channels to multiple channels in parallel, and from zero to over 100 sales, this process is both bitter and rewarding.
Today, under the leadership of the headquarters, Melco Marble Tile Cangzhou Store has found its own development path despite being surrounded by chaos. We have reason to believe that success will always belong to the trekkers!
(Enterprise feed)
