At 19:30 on March 24, Huang Zhida’s latest design thinking was announced for the first time!
The 1-hour live broadcast focused on the analysis of the logic behind the design, the three W methods, changes in human settlements after the epidemic, etc., and shared classic cases of RWD refined living space, attracting more than 200,000 netizens to click to watch.
At this point, Hengjie × NetEase Home Furnishing jointly launched the second phase of the 2020 "Quality Beauty China" design open class officially launched!
△In the live broadcast room, netizens interact enthusiastically
What is home during the epidemic
On March 18, the "2020 China Real Estate Top 500 Preferred Suppliers and Service Providers Brand Evaluation List" was officially released, and RWD ranked 5th in the country among the "Preferred Interior Design Agencies".
This time, Huang Zhida, who adheres to the design philosophy of "beginning with the end in mind", brought RWD's latest exploration of changes and opportunities in human settlement space in the post-epidemic era to fans of the live broadcast of the "Quality Beauty China" design open class. (For learning and exchange only)
△Live broadcast, teacher Huang Zhida is sharing
How to turn the crisis around?
After the epidemic, how will the demand for human settlements change? How to use design to dig out the roots?
Highlight the key points! !
Huang Zhida believes that due to the epidemic, the public's residential needs have changed, and most people are passively paying attention. However, designers should be forward-looking, try to lead, and then put forward better suggestions to gradually turn this passive demand into Daily needs.
First, changes in living habits.
Without the epidemic, convenience is more of a concern; after the epidemic, many living habits have changed, such asFor example, the frequency of hand washing, bathing, spraying and disinfecting after entering the door has increased... the subtle points in life are changing.
Second, the core focus changes.
After the epidemic, what will be the core focus of consumers when buying houses? Property service quality. Recently, many express delivery shelves will be added outside the community, which can solve the most basic delivery problems, but it is not a long-term solution. Optimizing the corresponding quality of property services will improve the overall quality of human settlements.
Third, the way of living conditions is improved.
In the past, the conventional functional layout of the home was that the living room was for watching TV, the dining room was for eating, the bedroom was for sleeping, etc. However, after staying at home, I found that the functional layout and division of the home will change, and there is a lot of adjustability.
“When designing, designers must first focus on sustainable design. In addition to environmental resources, they also emphasize breakthrough innovation and harmonious development in culture and society. Secondly, ecological design and green design, whether it is visual sense or the relationship between indoor and outdoor spaces, We must consider how to connect the environment and reduce environmental impact," Huang Zhida said during the live broadcast.
Design innovation, not 100%
In Huang Zhida’s view, daily life is the source and meaning of design. Designers need to strengthen their ability to observe things and feel every bit of the outside world or themselves from daily life.
"The so-called daily life of design, that is, the daily life of life, is interconnected and new innovations are obtained from insights. However, this 'new' is not 100%, but gradual. This is the relationship between source and meaning."
△Live broadcast, teacher Huang Zhida is sharing
In Canada, parking lots and garages will have storage spaces for owners to store; in Japan, music will be played when going to the toilet to avoid embarrassment; when staying in a hotel, room service will have a delivery window instead of knocking on the door directly... …There are many details in life. Huang Zhida encourages young designers to experience life, observe and discover it. “Innovation in design is not100%, but continue to accumulate in the process of life to stimulate some creative points in design. This is ‘inspiration’.
The 3 W’s of the Golden Thinking Circle of Design
During the live broadcast, Huang Zhida started to talk about the three Ws (What, Why, How) of the golden thinking circle.
He said: Designers should start with the end in mind and solve problems for people, so design requires more observation of life, and at the same time, rationality must come first and emotion last. On the surface, designers are designing spaces, but in fact they are designing life, exploring new lifestyles, and leading a better living life.
Therefore, at the beginning of the design, it is necessary to have a clear and rational logical discussion, maintain independent thinking, look at the small self and the big self, find the logic behind residential or commercial functions, etc., and then consider solving the problem.
Design should bring value. From the agricultural age to the industrial age and the information age, every era has a very realistic situation - people live in different dimensions in different regions.
Looking back, changes in the environment are also a law of human life. Therefore, life can be made more convenient and of higher quality through design. Without aesthetics, it is difficult for design to survive, but aesthetics is not the only thing. It also needs to upgrade its quality, which will bring about qualitative changes in materials, space, life needs, colors and other aspects.
Through design, gradually make some innovations in life. Why design? Its existence is to change life and improve lifestyle.
After solving the first two whys, the answers actually already exist.
Back to the original logic, you must first be an excellent listener and observer, and then understand from thinking. Designers must also be good at asking questions, splitting them up, and then combining them to balance them into a three-dimensional performance space through the combination of professional technology and art.
A space, whether residential or commercial, must have its unique "soul", it is the theme you want to express, which has its unique temperature.
△Shenzhen Bay Mansion Project
Online "cloud" dialogue to design new friends
In addition to the wonderful data and project analysis, Mr. Huang Zhida also joined hands with the "Quality Beauty China" design open class to launch a "cloud visit" social model, "chasing" offline designers from a distance, and through the live broadcast platform, to The designers presented their autographed "Ambiance Apartment" case collection, which gathered 19 representative apartment works from RWD, as well as the Yipin Yunhe bathrobe gift box and Yipin Yunhe four-piece bathroom set that Hengjie cooperated with the Forbidden City.
△Shenzhen Bay Mansion Project
A netizen asked: The epidemic has had a greater impact on small studios. How do they survive the cold winter?
Huang Zhida: I think this is the case. We need to find non-conflicting linkages among peers, that is, interactivity. For example, when doing home decoration design, you can work together on the upstream and downstream sides of the entire design division. On the one hand, we can complement each other through specialization, and on the other hand, we can gain business opportunities. I think this is advisable. .
A netizen asked: Mr. Huang Zhida’s model room design is great. I would like to ask if there have been any changes in the design and development of residential products in the real estate sector after the epidemic? Specifically reflected in what aspects?
Huang Zhida: In fact, the specific changes come from how they want to reach all home buyers from the persuasiveness and clarity of the product. Therefore, the design of residential products, whether it is an epidemic or not, is just a supplement or expansion of a certain function. All in all, their most urgent need is how to make these things that have been designed so that the majority of people can understand them.
A question from a netizen: With the rise of “Intelligent Made in China” brands and products in the home furnishing industry, new domestic brands have attracted more and more consumer attention andLike, I would like to ask Mr. Huang, what do you think of the impact of "Intelligent Manufacturing in China"?
Huang Zhida: From the past quantitative changes to the current qualitative changes, this should be a universal demand and an inevitable change in industry manufacturing. In the home furnishing manufacturing industry, we must not be half-hearted, but must enter the stage of qualitative change absolutely and quickly.
There are now many new domestic products with very good quality. In terms of communication, we can seize the opportunity to let consumers better understand the core competitiveness behind the brand.
I think that new domestic products have a big advantage in going abroad. Of course, now we not only focus on function and quality, but also need to better combine beauty and fashion. So what I can give is changes in these two dimensions. Don't be afraid of investment. Sustainable research and development is the source of our production power.
(Limited space, selected questions~)
Realize the most beautiful life with high-quality domestic products, and pay tribute to the beautiful China with the power of design. As Ruan Weihua, senior vice president of marketing of Hengjie Group, the representative of the organizer, said, "Hengjie will continue to give back with high-quality products and services. To the majority of users; this "Quality Beauty China" event has ushered in the second session. Hengjie also looks forward to continuing to cooperate with NetEase and working with designer friends to open the door to "Quality Beauty China" design exchanges in 2020! ”
As a co-organizer, NetEase Home Editor-in-Chief Hu Yanli also said that although the epidemic cannot allow everyone to communicate face-to-face, it has also gained a lot of appreciation for life and beauty. NetEase and Hengjie launched the "Quality Beauty China" open design course, aiming to use online courses to bring new knowledge and communication, and convey the attitude and temperature of design; NetEase will also continue to join hands with Hengjie, a leading national sanitary ware brand, to continue to contribute to the design industry Empowerment.
At this point, the second phase of the "Quality and Beauty in China" design open class online tour jointly launched by Hengjie × NetEase Home Furnishing has come to an end.
The next issue will be at 19:30 on April 9. Together with Hengjie & NetEase, we will lock in the NetEase live broadcast and make an online appointment to share the guest - Yang Bangsheng.
Note: The data and project information appearing in the live broadcast and this article are only for design learning and communication and may not be used for commercial purposes. Violators will be prosecuted.
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Into Huang Zhida's "What to call home after the epidemic"
(This article is provided by the enterprise)
