On the afternoon of July 17, the "Ceramic Industry Long March V·2020 China Ceramic Tile Production Capacity Survey" was officially launched in Foshan. The New Season Ceramic Industry Long March consists of an investigation team composed of 35 people from "Ceramic Information". It plans to last half a year and visit 31 provinces (municipalities and autonomous regions), more than 2,600 counties (districts), and 1,452 factories across the country for on-site investigation. The entire journey will cover more than 100,000 kilometers, and the "2020 China Building Ceramics Geographic Survey and China Ceramic Ceramics Production Capacity Report White Paper" of more than 200,000 words will be published at the end of 2020.
“2020 Ceramic Industry Long March” investigation team (part).
Gong Wei (middle), Secretary General of China Building and Sanitary Ceramics Association Announced the launch of the “2020 Ceramic Industry Long March”.
This survey activity is sponsored by the China Building and Sanitary Ceramics Association and "Ceramic Information", with the strategic cooperation of Mona Lisa Group, Sun Enterprise Group, ASUS Ceramics Group, Litai Brand, The joint investigation by the Ceramics Alliance received strong support from Botao Ink, Century Upstart Tile, Zhongtian Environmental Protection, Juxiang Exhibition Furniture, and Porcelain Capital International.
Measure and collect on the spot
The industrial data behind more than a thousand ceramic companies across the country
"The Red Army is not afraid of difficult expeditions, and thousands of rivers and mountains are just waiting; the five mountains are meandering and the waves are rolling, and the Wumeng is majestic and muddy." The Long March of the Chinese Workers' and Peasants' Red Army, which began in October 1934, is A great miracle in human history. Today, the war has faded away, but the spirit of "fearless dangers and hard work" embodied in the Long March has been well passed down and is still shining brightly today.
On the way to the previous "Ceramic Industry Long March" survey.
Since 2011, an unprecedented feat in the name of "Long March" has been officially launched in the ceramic industry. It has been successfully held for four times so far. It is the first of its kind to visit more than 1,000 ceramic factories across the country and restore the most authentic ceramic factory for the first time. China's ceramic tile production capacity data has been widely recognized and highly praised by people from all walks of life in the building ceramics industry.
How many ceramic tile production companies, how many ceramic tile production lines are there in the country, and the proportion of each product category... This set of data is not only related to the development plan of the industry and the healthy and sustainable development of the industry, but also has a profound impact on the industry chain. Development decisions of downstream enterprises.
However, after many rounds of rapid expansion, environmental protection reshuffle, market elimination and industrial iteration, both official and private data analysis of China's ceramic tile production capacity have large errors, even in authoritative foreign media , authoritative organizations have long and significantly underestimated the actual production capacity and output of China's ceramic tiles, which has brought serious misleading to the development of China's ceramic industry.
It was not until 2011 that the "Long March of the Ceramic Industry - China Ceramic Ceramic Production Capacity Survey" was launched for the first time, going deep into major ceramic production areas and enterprises, and without any industry maps and data guidance, in a rigorous, comprehensive and true The principle has restored the amazing ceramic tile production capacity of over 10 billion cubic meters in the country. The most comprehensive and detailed industrial map and the most authoritative and accurate set of industrial data have since emerged.
"2020 Ceramics Industry Long March" launch conference site.
In the following years, the "Long March of the Ceramic Industry" was continuously continued and optimized, and a fixed cycle was formed every three years (a national ceramic tile production capacity survey was held in 2011, 2014, and 2017, and in 2012, a national ceramic tile production capacity survey was held. National Terminal Building Materials Market Development and Consumption Survey) has become an authoritative big data research and release platform for national and global comprehensive understanding of China's building ceramics industry.
In the past three years, environmental protection and policy iteration have intensified, production line technical transformation has become more frequent, and the proportion of new product categories such as rock slabs, medium slabs, and thick bricks has continued to rise; at the same time, the ceramic industry has entered a "recession period" and a large number of ceramic companies have withdrawn. and production lines idle; Intelligent and automated equipment have been applied on a large scale, the number of front-line production workers has dropped sharply, and per capita output value has increased significantly... The industrial data behind these new changes confirms the earth-shaking changes in China's construction and ceramics industry.
Under the new situation, the "Long March of the Ceramics Industry" re-organized and set off, based on the original basis, to conduct a more in-depth investigation of more than 20 data indicators such as production capacity, output value, employment, branding, and operation of ceramic enterprises across the country, use big data to more comprehensively reflect and analyze the current development situation of the national ceramics industry, and provide a scientific and clear reference basis for improving the quality and efficiency of the ceramics industry in the future.
Gong Wei, Yin Hong, Zhang Qikang
Like the "Long March of the Pottery Industry"
"Block thousands of doors to observe the rise and fall of production areas; travel thousands of miles to become the future of the industry." The previous "Ceramic Industry Long March" has been highly praised both inside and outside the industry. More than 60 ceramic industry leaders, including Ye Delin, chairman of New Pearl Group, Bao Jiejun, chairman of Oceano Ceramics, and Li Zhilin, chairman of Jianyi Marble Ceramics, sent their blessings to the "Long March of the Ceramic Industry."
Ou Jiarui, consultant of Guangdong Hongyu Group, interprets the "Long March of the Ceramic Industry" (Seven Rules of the Ceramic Industry): "The Ceramic Industry "Long March to Create Greater Glory" and "Benchmark for Ceramic Information Newspaper Industry".
At the launching ceremony of the 2020 "Ceramic Industry Long March", Gong Wei, Secretary-General of the China Building and Sanitary Ceramics Association, Yin Hong, Secretary-General of the Foshan Ceramics Industry Association, and Zhang Qikang, Director of the Mona Lisa Group, all paid tribute to the "Ceramic Industry Long March" Like.
Gong Wei pointed out that due to the impact of the COVID-19 epidemic and other factors in 2020, the kiln opening rate of production lines in the ceramic industry has dropped sharply, and competition among companies has become increasingly fierce. Coupled with the rise of trends such as rock slabs and large slabs,China More than ever, the building ceramics industry urgently needs detailed big data analysis of production capacity, category structure, production area pattern, etc. to strengthen companies' understanding of the industry and make forward-looking decisions.
Yin Hong, Secretary General of Foshan Ceramics Industry Association.
Yin Hong, secretary-general of the Foshan Ceramics Industry Association, is a witness to the previous "Ceramics Industry Long March". He said with certainty: "It is not easy to persist in doing one thing and do it well. The 'Ceramics Industry Long March' insists on It is very rare to have done it for five terms. "Ask the vast land, who controls the ups and downs; ask the pottery industry, who controls the future? Judging from the survey data of previous "Ceramic Industry Long March", the largest ceramic tile category in 2011 was polished tiles, porcelain tiles in 2014, and glazed tiles in 2017. Will rock slabs become the largest category in the future? "Ceramic tiles" "The Long March of Industry" will give the answer.
Zhang Qikang, director of Mona Lisa Group.
Mona Lisa Group Director Zhang Qikang said that for many years, Italy has long occupied a leading position in the world in the field of architectural ceramics. One of the reasons is that it has long adhered to the standardization, digitization and refinement of product production. Data analysis has allowed it to maintain the world's top level in the fields of product categories, industrial structure, art design, market development and other fields. At the same time, as large slabs and rock slabs continue to be popular in the industry, China's architectural ceramics is closer than ever to moving toward large-scale home furnishing. In the future, if the ceramic industry wants to integrate others without being integrated by others, it will need more refinement. Big data analysis is used to promote the industry's product revolution, channel revolution, service revolution and model change. This is the practical significance of the "Ceramic Industry Long March - China Ceramic Tile Production Capacity Survey" activity.
Ouyang Tiansheng, president of "Ceramic Information", gave a detailed introduction to "The origin of the Long March of the ceramic industry, what is the Long March of the ceramic industry, and how difficult is the Long March of the ceramic industry?" According to reports, the2020 "Ceramic Industry Long March" will include the company's name, address, floor area, contact number, factory construction time, main brand, annual sales of each brand, the company's key sales markets, product types, and production capacity. Scale (by productionProduct type, number of production lines, daily production capacity breakdown statistics), daily total production capacity, annual total production capacity, future planned number of production lines to be built, inkjet machine statistics (total number of inkjet machines, breakdown statistics of the number of inkjet machines of each brand), each Conduct a detailed investigation on more than 20 data indicators such as the proportion of ink brands, fuel structure (water gas/natural gas, etc. statistics), employment situation (total number of employees in the company, number of front-line workers).
Ouyang Tiansheng, president of "Ceramic Information".
Ouyang Tiansheng pointed out that the current hot spot in the ceramic industry is "information asymmetry". For example, Jiancer and Dajia do not understand each other. The "Ceramic Industry Long March" uses in-depth analysis of big data to break the information asymmetry in the industry. Data and insight trends promote the construction and ceramics industry towards the digital economy.
According to the survey progress and planning of the "Ceramics Industry Long March", starting from late July, the "Ceramics Industry Long March" production capacity survey results of various provinces across the country will be published in the "Ceramics Information" newspaper and the "Ceramics Information" WeChat public platform , and will be summarized and published at the end of 2020. At the same time, we will cooperate with authoritative experts and well-known institutions inside and outside the industry to conduct big data analysis and interpretation. The final results will be authoritatively released at the "National Ceramics People Conference" held in December 2020.
The "2020 Ceramic Industry Long March" was officially launched.
Gong Wei (left), Secretary-General of China Building and Sanitary Ceramics Association, for the "2020 Ceramics Industry Long March" strategic cooperation Unit Mona Lisa Group confer flag, Mona Lisa CollectionGroup director Zhang Qikang (right) takes over the flag.
Gong Wei (second from left), secretary-general of the China Building and Sanitary Ceramics Association, expressed his solidarity with the "2020 Ceramics Industry Long March" The survey units were awarded the flag by Sun Enterprise Group, ASUS Ceramics Group, Litai Brand, and Zhongtao United.
Yin Hong (fourth from left), Secretary General of Foshan Ceramics Industry Association, expressed support for the "2020 Ceramics Industry Long March" The company's units include Botao Ink, Century Upstart Tiles, Zhongtian Environmental Protection, Juxiang Exhibition Furniture, and Porcelain Capital International.
