On March 24, the China Home Appliances Innovation Retail Summit and the 2021 Aplan Awards were held on the 2021 AWE platform. As the only representative of the sanitary ware industry in 2021 AWE and the first professional sanitary ware brand invited to participate in AWE in ten years, Ding Wei, CEO of Hengjie Group, was invited to deliver a keynote speech at the 2021 AWE-China Home Appliances Innovation Retail Summit; at this summit, Hengjie also won two awards: the 2021 China Home Appliances Innovation Retail Pioneer Brand and the 2021 China Home Appliances Innovation Retail Case Award.
At the AWE 2021 Appleland Awards Ceremony, Hengjie’s Q9 smart toilet also won the Appleland Innovation Award and the Appleland Golden Word of Mouth Award, once again demonstrating Hengjie’s strength as a giant in the smart toilet industry.
Innovation-driven, welcoming the new decade
Ding Wei, a leader in the home appliance industry, is no stranger to AWE. Taking the opportunity to gather with old and new friends in Shanghai, Ding Wei shared his experience as CEO of Hengjie through a speech themed "Innovation Driven to Welcome the New Decade" Observations and reflections since becoming an executive.
Ding Wei said that as consumers pay attention to home health and safety, the smart toilet category is entering a period of explosive growth. In the category of smart toilets, Hengjie insists on innovation and has formed a technological foundation early. Leading the industry.
Hengjie has the industry-leading R&D center and production base for all categories of sanitary ware, with nearly a thousand core patented technologies; as a smart toilet giant, Hengjie is the first drafting unit of the "Smart Toilet" industry standard; recently, Hengjie's three smart toilets have successfully won three German Red Dot Design Awards.
Due to its comprehensive strength, in 2021, as a giant in the smart toilet industry and the only representative of new domestic products for home furnishings, Hengjie was selected into the People's Daily's "Brand Power Plan" together with Huawei, Yili, Moutai, Evergrande and other leading Chinese brands in various industries. Become the main force of Chinese brands.
How will Hengjie consolidate its leading position in the next decade? Ding Wei believes that the answer lies in focusing on technological leadership and improving product experience.
Ding Wei believes that both Hengjie’s Q9 smart toilet and the new smart R series launched in AWE are the embodiment of productism and represent Hengjie’s innovative achievements in the field of smart toilets.
Q9 smart toilet, one product contains 47 Hengjie core patented technologies; and the new smart R series unveiled at this AWE can be said to be the most eye-catching and popular smart toilet product at this AWE: it With a powerful water flushing system, Hengjing Sterilization 2.0 technology with an antibacterial rate of up to 99.99%, and a smart connected bathroom system that maximizes convenience and comfort, R11 has become a The new generation of smart toilet benchmark.
Ding Wei pointed out that it is the consensus of Hengjie to treat products as works.
What is the path to achieve good products? Ding Wei believes that the first step is to establish a project based on industry problems and consumer pain points. During the project implementation process, one must also have strategic determination and a mentality of “tolerating loneliness”; as the R&D and producer of Hengjie , you must have the confidence to create works that you are willing to share with your family and friends. Only by bringing the ultimate product experience to users through continuous innovation can we welcome the new decade and ultimately win the market.
In his keynote speech, Ding Wei also mentioned that focusing on service experience is also a very important issue in the next decade.
For traditional manufacturing companies, in the new operating environment, they must focus more on building service network interaction capabilities to empower dealers and create a better service experience for consumers.
In the special year of 2020, Hengjie has responded to the upgrading needs of Chinese families under the new situation through innovative methods such as launching the Hengjie Cloud Shopping Mini Program, creating new online retail stores, online live sales, and cloud exhibitions. At the same time, it also expands more ways and possibilities for its dealers. At this summit, Hengjie's exploration and efforts were recognized by two awards, the 2021 China Home Appliances Innovation Retail Pioneer Brand and the 2021 China Home Appliances Innovation Retail Case Award.
Winning double awards from APL, Q9 shines in AWE
From the summit to the AWE 2021 "Awe Plan Award" award ceremony, Hengjie continued to start the award harvesting mode: Hengjie Q9 smart toilet stood out from more than 240 products that were shortlisted and won the AWE "Awe Plan Innovation Award". At the same time, in the online selection of nearly 200 products, it won the AWE "Apland Golden Reputation Award" with its high popularity, which fully shows that as a giant in the smart toilet industry, Hengjie Intelligent Manufacturing has received great recognition in both professional reviews and consumer reputation. affim.
The Appleland Award, hosted by the AWE Organizing Committee, is the most influential product review in the field of home appliances and consumer electronics The commendation event is known as the "Oscars in the field of global smart life". Among them, the AWE Innovation Award aims to "recognize products that apply new technologies, new materials, and new processes, optimize design and user experience, have outstanding performance, and have significant technological innovation"; while the AWE Golden Word of Mouth Award aims to In recognition of "the most popular products in the market and the most loved by consumers as selected by consumers"
Q9 smart toilet has three constant purification and sterilization technologies: silver ion antibacterial seat, ultraviolet sterilization and electrolytic water sterilization. Users do not have to worry about health problems during use; in addition, Q9 adopts five layers of safety protection and water and electricity separation technology. , somatosensory seat, water vortex energy system, live water instant heating technology, as well as one-button knob and smart wing design, and smart flip function, making the use experience safer, more comfortable and more convenient.
With the advancement of economic and social development levels, AWE, which is responsible for leading the progress of the industry, is constantly enriching its exhibition content. As a new exhibitor category at AWE, the outstanding performance of Hengjie smart toilets proves that Hengjie The process of "breaking the circle" with strength is also the process of Chinese people embracing innovation and continuing to pursue a higher quality of life.
As Ding Wei said, China's smart toilet market is ushering in explosive growth, but before huge market opportunities and consumers' expectations for quality life, companies can no longer follow the old path of "racing for land", let alone indulge in it. In the battle for traffic, we still need to return to the most basic keywords of products, services, technology, and innovation. This is also worth pondering for the industry behind Hengjie’s shining 2021 AWE.
