900x1800mm products were mostly presented in the form of "big boards" in the industry in the early days. They were mainly used in high-end home decoration channels and positioned as high-profit retail products.
As early as around 2015, some production areas or companies launched this specification. Due to reasons such as large specifications, high prices, few manufacturers, high difficulty in promotion, and weak space adaptability, 900x1800mm has always been in the market since its launch. It is in the fermentation stage, so its popularity among consumers is not high.
Stone slabs became popular in 2019, and 900x1800mm ushered in explosive growth. At this time, most 900x1800mm manufacturers used furniture factories, processing plants, stone dealers and other channels to promote 900x1800mm positioning slate products. The products are mainly used on dining tables There are many scenes such as desktops and coffee table tops. It has the potential to replace traditional materials for a while, and more manufacturers or dealers have begun to pay attention to 900x1800mm products.
However, in the sales system of ceramic tile dealers, 900x1800mm is still not popular, and even high-key. The products that can sell in volume are still 750x1500mm, 600x1200mm and 800x800mm. 900x1800mm is only favored in background walls and large space scenes.
There are mainly two products of 900x1800mm on the market: rock slab body and ceramic tile body. Although the essential difference between these two products is not big, the price difference is still large at present, and consumers often cannot tell the difference between the two. difference.
Stone slabs are mainly made of pure white (whiteness is about 40-60 degrees) or gray or black. Ceramic tiles are mainly ordinary ceramics (whiteness is about 20-40 degrees). , some are false solid bodies of mixed color materials and a small part are true solid bodies of particles and fabrics. Relatively speaking, the cost of the rock slab body is higher than that of the ceramic tile body.
The surface technology of most 900x1800mm products is mainly dry grain polishing or polishing glazed surface, and antique surface. Some antique surface products also combine digital glaze, functional ink and effect ink. The combination of surface glaze and body is more integrated and natural, and the texture is harmonious. The touch feel is also richer and more realistic.
Stone slab products are mainly used in desktops, countertops, coffee tables and other scenes. Some people also use them as ceramic tiles or background walls in home decoration situations.
The textures of this type of products are mostly based on a single surface with infinite continuous patterns. The pattern texture is highly jumpy. The colors are mainly Elegance white, Carrara, Laurent, black and white root and gray marble, which has an overall effect on the product. , processing performance, surface wear resistance and other requirements are higher.
Tile blank products are mostly used in spaces such as home decoration floors and background walls. Of course, some people also use rock slabs to make furniture materials or tables.panel use.
The textures of this type of products are mostly free-jointed and infinitely positioned. The patterns include popular marble, luxury stone, landscape paintings and rock slab patterns. The colors are mainly light gray, medium gray and dark gray, with unlimited free-jointed patterns. There are many forms, the patterns are relatively plain, and the tones are relatively softer. The requirements for the combination of the body and the glaze are not as high as those of rock slabs, but the general effect is similar.
The thickness of 900x1800mm products is mostly about 12mm or 9mm. Some companies also make 11mm or 6mm, which can meet the corresponding functional requirements in different usage scenarios.
Whether from a functional or decorative perspective, the 900x1800mm specification is a relatively suitable product specification. For example, when used in furniture materials, its size is almost consistent with the standard module of panels such as dining tables and coffee tables. It not only has higher performance, but also reduces waste.
When used in home decoration space, the decorative effect is not only more grand and luxurious compared to 750x1500mm, 600x1200mm, 800x800mm and other specifications, but also more convenient than stone and large rock slabs in terms of loading and unloading, transportation, building entry, processing, and construction. ,practical.
It can be said that whether it is used as a furniture material or a home decoration material, 900x1800mm is a relatively perfect rock slab or large-format product.
With the deep integration of slate and large slabs, and the further popularization and promotion of the application of large-size ceramic products, 900x1800mm products will also be favored and accepted by more consumers, whether they are channel dealers of slate systems or ceramic tiles System dealers have greatly strengthened their sales and stocking capabilities for 900x1800mm, and no longer have a wait-and-see or test-the-water mentality. The market share and market sales of 900x1800mm products will surely further increase, and the sizes and specifications of ceramic products will also increase. The trend towards thinner and larger products will continue.
As for some people who are confused about whether there is a difference between the slabs of rock slabs and ceramic tiles, and whether there are differences in sales channels and prices. Personally, I think these issues are different. The better the product, the more controversial it will be. The better the product, the more controversial it will be. To be tested by the market, we might as well let the bullets continue to fly for a while, and finally let consumers and sales give the most authentic answer.
Author｜Shi Rongbo
Marketing Director of Xiejin Enterprise, senior ceramic product person
Original title: Brief discussion on 900×1800mm products
(Article reproduced from Ceramic Information)
