In this era of disruption, for a company, a brand, or even a store, the only real destiny is to take control of the development pattern in one's own hands and have endless vitality.
Then how can we proactively create development conditions to help brands fully integrate into the "new normal" and seize business opportunities? Laideli CeramicsShanghai general agent Ye Meifeng gave a different solution to the problem.
Strong strength makes people conquer
"When we were re-selecting brands in 2013, we personally visited the Foshan building materials market and inspected many brands. Finally, due to the excellent quality and price of the Laideli brand, we chose Laideli and started a new journey." Laideli Ceramics Mr. Ye, the general agent in Shanghai, shared his experience with us and said this.
Differentiation, sweeping the market
Although fierce competition has become the norm in Zhejiang, Ms. Ye has still achieved outstanding results that are obvious to all. She said that she does not want to be dismissed by her peers not only because of a certain excellent module that has supported her to this day, but also because she has focused on "1+ 1>2” superimposed effect, from early sales service to after-sales service, from participating in headquarters training to improve team building to strengthening customer maintenance, etc., every module is carefully managed to gain a good reputation, and customers will naturally become walking spokesperson.
At the same time, she also said confidently, "We have cooperated with Laideli for many years, and our two stores have not dealt with a single quality issue after-sales service. This has truly proved that the quality of Laideli's products is very reliable."
Value war, leading development
The market share is limited and consumer demand fluctuates. Mr. Ye has certain insights into the local market consumers and chooses locations to open stores in two places according to local conditions. He aims to use the two stores to synchronize efforts to harvest different customer sources and further occupy the market. market; and facts have proven that such a move is correct, and new stores mainly focus onEngineering channels are the main focus, and the geographical location is superior, delivery is more convenient, services are more professional, and recognition is higher, which has achieved effective results in improving the influence of regional brands.
In addition, Mr. Ye also made it clear that with the current changes in consumption habits, large-sized products such as 750*1500mm and 900*1800mm are gradually replacing 800-sized products and becoming the choice for home decoration flooring, background walls, or walls. What must be mentioned is the 800*2600mm specification, one board to the top, stylish and elegant, and the space effect is more complete.
Work hard and achieve great results together
After many years of operation, upgrading the positioning, running multiple legs in parallel, and renewing one's own blood are the strategies that Mr. Ye has always implemented.
She firmly said on the spot that a single channel is indeed not conducive to development, but a well-matched team is conducive to multi-channel development. Therefore, she formed a team of 10 people to follow up the distribution, retail, and engineering sectors; she even provided services for herself Add powerful wings, cooperate with third parties to dig deep into channels such as schools, hotels, hospitals, etc., and spare no effort to improve the existing channels, make them more refined, and make them more detailed, so as to help brands stimulate new marketing vitality.
