On the morning of November 18, the signing ceremony for Direction Home to enter the China Ceramics Headquarters was held grandly at the Ceramic Theater of China Ceramics Headquarters in Nanzhuang, Foshan. Assistant to the President of Foshan China Ceramics City Group, General Manager of China (Foshan) Ceramics Headquarters, and China (Zibo) Ceramics Headquarters General Manager Tang Jieming, Directional Enterprise Managing Director Liu Liyan, Directional Brand Marketing General Manager Hu Haijun and other leaders attended the meeting. Representatives from more than ten media including China Ceramics Network witnessed this event.
At the signing ceremony, Tang Jieming said in his speech that Directional Home Furnishing's courage to break through and take a differentiated track under the current trend of the market being gradually occupied by leading companies is a "general attack" launched into a future where challenges and opportunities coexist. This is another breakthrough from 0 to 1 for Directional Home. China Ceramics Headquarters will strive to give N directions of "1+N" new momentum to Directional Home. In the future, China Ceramics Headquarters will strengthen the integration and cross-border linkage of resources, and strive to provide more resources for brands in designers, dealers and tooling channels.
Liu Liyan, Managing Director of Direction Enterprise, said affectionately in her speech that November 18 was a good day that made her full of emotions. Since its establishment seven years ago, Directional Home Furnishing has taken the first step in a new brand strategy. She also has full confidence and hope in the location selection of Xiangxiang Home Furnishing Co., Ltd.'s China Ceramics headquarters. She said that the location of A06 in the East District has always been regarded as the vanguard of China Ceramics Headquarters and is an auspicious location. Its appearance here indicates that Direction Home will respond to the government's call for high-quality development and move to a new level and enter an important stage. new stage of development.
Hu Haijun, General Manager of Directional Brand Marketing, gave a detailed introduction to the direction, development direction and planning of the Directional Home Furnishing brand. He said that as one of the most experienced companies in the ceramics industry, Directional Home Furnishing Co., Ltd. is still able to maintain the young mentality of an entrepreneur to grasp the development direction and trends, and use design and products to drive the situation as the ceramic industry becomes increasingly complex and severe. The development of the brand itself is a proud persistence. Direction Home's products include ceramic tiles, rock slabs, and home customization integrated delivery services; solving users' problems from material selection to final implementation. How to meet the design needs and life aesthetic direction. From the four focus points of lively design, harmonious colors, delicate texture and honest manufacturing, he vividly elaborated on the brand concept of home furnishings that is purely driven by design: "Design for life, everything has a direction".
In answering questions from the media, a reporter asked whether Directional Home will focus on furniture or slate in the future. Hu Haijun said that Directional Home will focus on consumer needs and use whatever is needed for design. . Direction Home will strengthen communication and exchanges with young groups, pay attention to the health needs and cultural needs of the new middle-class consumer groups, and plans to establish different art exhibition halls in the building materials market in the future, join hands with the society to create local globalization, and embrace the crowd. Choosing the right direction is more important than working hard. "As a design- and product-driven brand, Direction Home has attached great importance to investment in design and art from the beginning of the brand's establishment. Personalized and customized products are also in line with the needs of new consumer groups.
It is understood that this strategic signing ceremony is an important step in implementing brand strategy for the company. In the future, Direction Home will take the architectural thinking scale as its direction to create a brand marketing headquarters and co-branded exclusive product series. In the Feng Shui treasure land of China Ceramics Headquarters Base, we will strive to present a space worth exploring and create a brand worth looking forward to.
